“Sungei Wang Plaza: Fortune Town”

This Lunar New Year, Sungei Wang Plaza proudly presents its highly anticipated Chinese New Year campaign, “Sungei Wang Fortune Town,” a celebration that seamlessly blends Chinese heritage with modern creativity. From 10 January to 12 February 2025, shoppers are invited to experience the vibrant charm of a retro 90s town, brought to life in collaboration with MINDFREAKXX and the iconic Old Master Q (老夫子), alongside official Radio Station, GOXUAN, Official TV, 8TV, and sponsored by Magnum.

With the arrival of the Year of the Snake, Sungei Wang Plaza transforms into a hub of festive excitement and nostalgia. Through creative partnerships, including Old Master Q and MINDFREAKXX, the campaign brings a fresh and immersive twist to traditional celebrations.

A STROLL THROUGH FORTUNE TOWN
As visitors arrive at Sungei Wang Plaza, they are greeted at the Main Entrance by the iconic Old Master Q at the C-Bus Stop—a picture-perfect photo spot capturing the charm of 90s nostalgia. Beyond the entrance, the journey continues with Lantern Street at Sungei Wang Walk, adorned with vibrant red lanterns that exude festive Chinese New Year vibes.

Inside the mall, the theme transforms into a retro 90s Town, where comic-style illustrations and iconic elements transport visitors to the golden era of Old Master Q. The enchanting pathway mirrors the aesthetics of classic Hong Kong neighborhoods, offering a delightful nostalgic experience. Among the highlights are Freakxxtiam and Freakxxmart, quirky spaces styled like 90s tailor shops and showcasing MINDFREAKXX’s latest fashion collection. Chinese New Year Marketplace invites visitors to indulge in festive specials, featuring traditional cookies, Chinese brew-crafted tea, cultural costumes, festive decorations, and snacks. Each corner of the mall brims with unique charm, making it a must-visit destination this Lunar New Year.

Sungei Wang Plaza invites you to embark on a classic retro journey, revisiting the unique charm and comic colors of the 90s at the ‘Fortune Town’with Old Master Q where beautiful memories are rekindled. In collaboration with MINDFREAKXX, we’ve drawn inspiration from this iconic comic to create a colorful and delightful interactive space. You can spot familiar characters—Old Master Q’s humorous figures, transformed into street illustrations, sharing those nostalgic moments with you.

Chinese New Year is a time for reunion, blessings, and celebration, we are dedicated to provide customers with a festive experience that blends tradition with modernity, allowing everyone who visits to feel the vibrant New Year atmosphere,” said Mr. Joseph Teo, General Manager of Sungei Wang Plaza.

CELEBRATE CHINESE NEW YEAR WITH FESTIVE VIBRANCE
This Chinese New Year, Sungei Wang Plaza invites you to experience an exciting lineup of performances, meet-and-greet sessions, and heartwarming celebrations, all designed to bring prosperity and joy to your festive season.

Lion Dance Performances & God of Prosperity Walkabout
Immerse yourself in the spirit of the season with exhilarating traditional lion dances weaving through the mall, spreading blessings and good fortune to all. Catch the lively lion dance performance and God of Prosperity’s cheerful walkabout as he shares festive goodies on 29-30 January and 1-2 February

For an unforgettable highlight, witness an awe-inspiring acrobatic lion dance performance by an award-winning troupe on 7 February 2025.

Meet & Greet Sessions with Your Favorite Artists
Get ready for exclusive meet-and-greet sessions with your favorite stars and personalities! Join us for exciting fan interactions and special activities, starting with a meet & greet of your favorite 8TV hosts
on 18 January 2025, a star-studded day on 19 January 2025, featuring Queenie Then, AiFM Announcers, the dynamic duo Nick & Stella and GOXUAN Radio Station Announcers Meet & Greet.

Lastly, Crystal Ong’s CNY Meet & Greet on 11 February 2025. A truly unforgettable experience for fans of all ages.

Talent-Filled Competitions and Performances
Cheer on rising talents and seasoned performers in a range of captivating showcases. Join them for the Little Stars Singing Competition and the Golden Voices Singing Competition as they fill the mall with melodies of the festive season. Be charmed by the harmonious strumming at the CNY Ukulele Performance by ThiamGuitar and the MoveKids Chinese New Year Celebration, featuring a delightful
kids’ fashion show.

Celebrate the joy of giving and togetherness with family-friendly activities. Don’t miss “Blessings All Around” on 25 January 2025, a day filled with traditional blessings and festive cheer. As part of the celebrations, Magnum Cares brings the spirit of generosity to life with a special Corporate Social Responsibility initiative on 4 February 2025, spreading love and goodwill to the community. This festive season, Sungei Wang Plaza ensures there’s something for everyone, making it the perfect destination to celebrate the Year of the Snake with joy, prosperity, and unforgettable memories.

SPREADING PROSPERITY TO THE ELDERLY
This Chinese New Year, Sungei Wang Plaza is bringing festive joy and warmth to the elderly at Petubuhan Kasih Sayang Alam Damai. In a heartfelt gesture, the team will help improve their living conditions through haircuts, wall painting, and essential home repairs, creating a more comfortable and cheerful environment. The celebration will include a lion dance, a visit from the God of Prosperity, and the tradition of Yee Sang tossing, filling the space with joy and laughter. This initiative serves as a beautiful reminder of the importance of caring for our elderly and taking time to visit our loved ones during this special time of the year.

EXCLUSIVE CHINESE NEW YEAR REDEMPTIONS
This Lunar New Year, Sungei Wang Plaza is offering exciting redemptions to make your celebrations even more special. Shoppers who spend a minimum of RM388 in a maximum of two (2) receipts can redeem a stylish Retro Ceramic Mug, perfect for adding a touch of nostalgia to your home. For those who spend RM188, a set of Limited Edition “Old Master Q” Red Packets is available, bringing a playful and traditional touch to your festivities. These exclusive rewards are available while stocks last, so be sure to visit Sungei Wang Plaza and immerse yourself in the vibrant nostalgia of “Fortune Town” this festive season. Redemptions can be made at the Customer Service Counter (Ground Floor) and are subject to terms and conditions.

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang Plaza’s Facebook page at www.facebook.com/sungeiwangplaza. Tag them on social media: #FortuneTown #OldMasterQatSungeiWangPlaza #MINDFREAKX #SungeiWangPlaza

    Juniper

    City slicker, prolific blogger and food lover who loves to review products and food & everything else in between.

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