Skinsoul MidValley

Open since last Friday is one of the latest additions to MidValley’s beauty retail outlets (the latest being the one that opened 2 days ago and which I won’t step foot into since I am invited to none of their events) – Skinsoul. Skinsoul MidValley has skincare from Switzerland and a good variety of make-up products made in various countries. They also sell collagen in jelly form.

I’ll introduce you to the brand’s Skin Shield range which has Ashitaba as the key ingredient. Ashitaba is a perennial plant that has thrived for centuries in the rich volcanic soil of Hachi Jo Island in Japan, constantly washed and purified by the pristine tide of the Pacific Ocean. The name “Ashitaba” literally translates as “tomorrow’s leaf” owing to the miraculous ability of this super plant of the tropics to regenerate itself when injured, by growing fresh, new sprouts overnight.

The Ashitaba that enriches Skinsoul’s Skin Shield range contains a vast spectrum of beneficial properties for healthy, glowing skin : a unique array of phytonutrients, including 11 vitamins, 13 minerals, and potent antioxidants featuring a rare class of flavonoids called chalcones.

Benefits of Skinsoul Skin Shield range:-

– Accelerates skin cell regeneration to dramatically fade fine lines and wrinkles

– Penetrates the deepest layers of the skin leaving it deeply hydrated, silky and supple

– Demonstrates high anti-bacterial & anti-pollutant activity, reduce inflammation

– With blood-purifying and detoxifying properties to help heal skin irritation.

Skinsoul Skin Shield range:-

Hydra Purifying Cleanser RM199

Lift & Bright Serum RM288

12-in-1 Suncare (Day Cream) RM248

Night Cream RM388

Hydrating, Energizing & Pore Refining Lotion Mist Spray RM199

Starburst Loose Powder RM238

I tried the Starburst Loose Powder which contains innovative aqua-release capsules which burst on application to hydrate skin. It has a powder-to-liquid formulation and provides a natural, translucent finish.