SK-II #changedestiny World Festive Edition



A gift to someone you appreciate does not necessarily have to be expensive. It’s really the thought that counts and if the gift brings meaning to the recipient’s life, then all the better because it will be remembered for a long, long time. Bringing new meaning to this year’s season of giving is SK-II’s campaign to celebrate the heartfelt words and intentions behind each gift.

Unveiled at the SK-II #changedestiny World Festive Edition in Mid Valley Megamall, guests were invited to gift a meaningful destiny, not only to their loved ones, but to themselves as well. Kicking off the afternoon, Malaysia’s top personalities – award winning Malaysian singer and SK-II influencer – Soo Wincci, famous Malaysian actress and pianist – Cathryn Lee and Malaysian born, international violinist – Josh Kua made a special appearance and shared on the importance of gifting with meaning.


Guests also witnessed the launch of the limited edition SK-II Facial Treatment Essence bottles and sets. Created to embody qualities that reflect SK-II’s #changedestiny ideals – boldness, perseverance, and encouragement – the iconic bottles were adorned with butterflies and hummingbirds to symbolize the beauty in transformation and the possibilities of soaring beyond your potential.

Personifying each unique quality – Wincci for Boldness, Cathryn for Perseverance, and Josh for Encouragement – the celebrities unveiled their #changedestiny stories and treated guests to a series of musical performances.


BOLDNESS: Red Butterflies

For the woman who embodies the boldness and courage it takes to change her own destiny, this rendition of Facial Treatment Essence is adorned with fluttering butterflies. As the ultimate symbol of transformation, the graceful butterfly’s inspiring metamorphosis from a caterpillar to a flying flower is representative of the will it takes to change your own destiny, no matter what you’re born with.

Fashioned in invigorating red, this captivating design and color express the heartfelt passion and bravery necessary to undertake the journey to transformation.

ENCOURAGEMENT: Pink Butterflies

An alternate design of the butterflies is rendered in tender pink, a color symbolic of affection, love and trust. Thus, this elegant bottle is the ideal gift for someone whose unrelenting support was essential in your transformation.

Th soft, feminine hues of the graceful butterflies echo the warmth that comes with words of encouragement and there’s no better way to show your appreciation than by gifting this symbol of transformational beauty to start them on their own destiny-changing journey.

PERSEVERENCE: Blue Hummingbird

Although one of nature’s smallest birds, the dynamic hummingbird is able to accomplish the seemingly impossible, symbolizing the spirit of persistence and dedication. Fearless hummingbirds can fly in every direction, and hover by fluttering their wings in the pattern of the infinity symbol, further emphasizing this bird as a metaphor for endurance and the power of perseverance in reaching our goals.

Give the ultimate gift of everlasting crystal clear skin this season with the limited edition Facial Treatment Essence, available for a limited time while stocks last at all SK-II counters in Malaysia from 15 October 2015. The limited edition Facial Treatment Essence (230ml) is available as part of 4 SK-II festive sets:

SK-II Iconic Set RM620

SK-II Flawless Beauty Set RM1,410

SK-II Beauty Blossom Set RM852

SK-II Age Protect Set RM1,181

Also available for a limited time while stocks last are 3 other festive sets:

SK-II Pitera Red Butterfly Essential Set RM229

SK-II Skin Indulgence Set RM2,277

SK-II MEN Smart Set RM579