Shopee Empowers Malaysian Brands And Sellers To Capitalise On The E-Commerce Boom This 10.10 Brands Festival

(from left) YB. Datuk Seri Saifuddin Nasution bin Ismail, Minister of Domestic Trade and Consumer Affairs Malaysia, together with Zed Li, Head of Business, Shopee Malaysia launching the Buy Malaysian Campaign on Shopee
(from left) YB. Datuk Seri Saifuddin Nasution bin Ismail, Minister of Domestic Trade
and Consumer Affairs Malaysia, together with Zed Li, Head of Business, Shopee
Malaysia launching the Buy Malaysian Campaign on Shopee

Leading e-commerce platform in Southeast Asia and Taiwan, Shopee struck a partnership with the Ministry of Domestic Trade and Consumer Affairs (MDTCA) to bring the national Buy Malaysian campaign online and to the Region. This move is to encourage the purchase of Malaysian-made products and help local entrepreneurs grow their businesses and thrive in a highly-competitive environment. A few key initiatives will be carried out under this collaboration:

Firstly, to ensure prominent visibility of Malaysian-made products on the e-commerce platform, Shopee has created a dedicated Buy Malaysian collection page featuring Malaysian-made products from popular local brands such as Pensonic, BeauSiti by Dato’ Sri Siti Nurhaliza, Aik Cheong, Selamat, Victoria Sloane, Kaca-Kaca, 888, Amazin’ Graze, and OldTown White Coffee. It will also receive celebrity endorsement from the Shopee Celebrity Squad whose products are also made in Malaysia including Tya Arifin, Rita Sosilawati, Nana Mahazan, Fynn Jamal, Amy Search, and Sophia Liana. On top of that, Shopee users can discover truly Malaysian items including beauty products, delicious curry paste, sambal belacan, dried anchovies and more from local traders.

Secondly, starting with the 10.10 Brands Festival, Shopee has pledged to give emphasis to the Buy Malaysian collection in its upcoming year-end mega shopping events including the global 11.11 and 12.12 campaigns. This is to ensure that sellers of Malaysian-made products can benefit from the surge of traffic and shopping activity during that period. For instance, the 10.10 Brands Festival, which runs until 10 October, will offer Malaysians free shipping with a minimum spend of RM10, daily deals from as low as RM10, exclusive discounts up to 80%, and exciting in-app games such as Mission: Shopee, Voucher Together-Gether, Shopee Catch and Shopee Quiz with a pool of 10 million Shopee Coins and vouchers to be won.

As a reflection of Shopee’s commitment to champion the quality and attractiveness of Malaysian-made products, the Buy Malaysian collection will be featured alongside international brands and household names such as Unilever, HP, Enfagrow, Photobook Malaysia, L’Oreal, Vinda, Nutox, Universal Traveller, Mr DIY, Nestle and Realme that are running Super Brand Days this 10.10 Brands Festival. Each brand will receive dedicated support from Shopee to boost user engagement, such as gamification features and in-app brand takeovers.

Thirdly, aside from championing local products in Malaysia, Shopee is also enabling Malaysian entrepreneurs to expand their business to international markets with its end-to-end cross-border initiative. Known as Shopee International Platform (SIP), this initiative offers a wide range of logistical, payments, and customer service arrangements to homegrown sellers at no extra cost. This will be a boost especially for retailers who want to reach an international market but face operational difficulties.

With SIP, Malaysian sellers will now be able to further grow their businesses in the region, starting with Singapore. This comes at a perfect time, in unison with the Buy Malaysian agenda, as homegrown entrepreneurs are able to build larger and more sustainable incomes with Shopee and put Malaysia on the international map.

Lastly, in order to drive up interest and traffic for Shopee’s 10.10 Brands Festival and the Buy Malaysian campaign initiative, Shopee’s partners will offer exclusive privileges such as:

  • Boat Noodle: Get 2 Bowls of Boat Noodle for only RM1.10 on 10.10 (while stocks last).
  • Salad Atelier: Enjoy 50% off Raccoon Salad, Greek God Bowl, and Quinoa Lemak Wrap & RM10 for Chicken Teriyaki bowl, Rabbit and Raccoon Sandwich
  • Baskin Robbins: Receive up to 31% off on Baskin Robbins Official Store
  • Burger King: Get 2 burgers for only RM10
  • Boost: Get 10% off on Shopee vouchers from the Boost App this 10.10 and stand a chance to win RM100 cashback & an Iphone11, sponsored by TMT
  • Haagen Dazs – Enjoy ice cream up to 60% off

“The Buy Malaysian campaign is an initiative by the Ministry of Domestic Trade and Consumer Affairs to educate consumers on the superb quality and vast array of Malaysian-made products in the market. This year, for the first time ever, the MDTCA is expanding the scope of the Buy Malaysian campaign beyond the ambits of traditional retail by collaborating with airlines, airports, petrol stations and e-commerce platforms.

“Through partnerships with e-commerce platforms like Shopee, we hope to drive up demand for Malaysian-made products and push local entrepreneurs to be more competitive and export-ready. With Shopee offering access to its 20 million users in Malaysia and with the potential to reach 200 million users in the region, I am confident that the Buy Malaysian campaign on Shopee will be a great success,” said Datuk Seri Saifuddin Nasution Ismail, Minister, MDTCA at the launch held at Sofitel Kuala Lumpur Damansara.

The decision to embark on this collaboration with MDTCA is in line with Shopee’s ongoing commitment to grow and empower local entrepreneurs. Ian Ho, Regional Managing Director, Shopee said, “We are honoured to continue working with the Government to support Malaysian-made goods and services and boost the domestic economy. This also complements our existing efforts such as Shopee University, our free sellers’ workshop which has helped and equipped around 6,000 SMEs and sellers with e-commerce trading and marketing knowledge. Hence, being able to do more now in partnership with the Ministry of Domestic Trade and Consumer Affairs is indeed exciting for us.”

Find out more about 10.10 Brands Festival at

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