Juniper
We tend to take water for granted as it is so easily available (save for those horrible water cuts especially the unannounced ones) here but there are many countries in the world where water is a scarce and precious commodity and people have to walk miles to the nearest source such as rivers and lakes. Water is essential for survival and if we stopped to think hard about it, every drop counts.
In conjunction with 2013’s globally recognized World Water Day, Pureology is excited to announce its groundbreaking Save Water. Give Water. Campaign 2013. L’Oréal, as a corporation, has set ambitious goals for waste, water and CO2 reductions. Pureology is a pioneer in sustainability among L’Oréal brands. It has a heritage of environmental consciousness, using green botanicals and 100% vegan formulas since its inception.
Every year, Water conservation is the biggest initiation for Pureology worldwide as since 1998, Pureology has partnered with Green Cross International (GCI) to sponsor and help the children and women in Ghana enjoy safe drinking water and proper sanitation (http://www.gcint.org/Pureology)
In the hairdressing industry, water is the most use natural resources in the salons, from washing consumers’ hairs up to washing their used towels. In 2012, Pureology relaunched its new packaging renovation with break through formulas and production method to reduce water usage at the company level.
This year, Pureology will continue to pursue their sustainability endeavors. In addition, they will bring a pioneering edge to the salon industry with The Save Water. Give Water. Program, which consists of two support strategies:
Limited Edition Hydrate:
With the sale of these products and other fundraising efforts, Pureology will contribute to Green Cross International’s clean water programs, and other approved local initiatives. Whenever consumers purchase products from this stunning collection, one Euro will go to Green Cross International.
Limited Edition Hydrate Shampoo (250ml, 8.5 FL OZ)
Limited Edition Hydrate Conditioner (250ml, 8.5 FL OZ)
The vibrant artwork on Limited Edition packaging is a compilation of drawings by school children at the Makango School in Northern Ghana.
WaterSaverTM Salon Program:
This campaign engages salons with the brand new and innovative WaterSaver Salon digital tool, and challenges them to reduce their water usage by estimating their current usage and identifying ways to conserve water.
This inventive tool guides salon owners or stylists through various daily activities where water is used. It asks them simple questions, and evaluates water usage based on data estimates. It finally gives users the opportunity to make commitments within their salons to reduce the amount of water they are currently using. Pureology is truly entering the digital revolution with this website that is optimized for mobile and tablet devices. Visit the Pureology WaterSaver Salon Tool today [http://pureology.bestfootforward.com].
These two programs together provide a multi-dimensional sustainability strategy for the hairdressers industry to help to improve the state of our environment and elevate the quality of life for those less fortunate.
To learn more about Green Cross International or to donate to the Smart Water for Green Schools provide a multi-dimensional sustainability strategy for the hairdressers industry to help to improve the state of our environment and elevate the quality of life for those less fortunate program, visit the website (www.gcint.org/pureology).
It is good that a lot of brands are looking into helping society nowadays!