Basketball isn’t just a sport –it’s a lifestyle. This season, German fashion luxury house MCM is teaming up with leading sports brand PUMA to bring a slam dunk when it comes to high-end fashion that does full justice to the all-American game. In true showboating style, the PUMA x MCM collaboration celebrates all the raucous glamour that basketball has to offer, featuring the PUMA Slipstream Lo.
The two style giants are an obvious fit for this thrilling commemoration, having worked together in 2018 to release a special edition of PUMA’s iconic Suede. This time the teamwork is even more ambitious, with the PUMA x MCM range seeking to capture the charisma and exhilaration of all thing’s basketball –and what’s more, basketball superstar-in-the-making Mikey Williams has been recruited as a triple-double for the global campaign.
“The love affair between luxury and sport is clear in this second collaboration we’ve created with MCM, the classic details of both German brands are visible in the design and construction,” said Heiko Desens, PUMA’s Global Creative Director. “The first time we worked together was an instant success, I’m certain that it will happen again and that everyone will be excited about what’s to come.”