Perak State Government Applauds Digital Initiative – ‘Perak Box Office’ To Drive RM70Mil In Tourism Revenue

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- (From Left to Right): Puan Hanim Khairuddin (General Manager of PORT) ,Mr. Shannon Lee (Chief Executive Officer of L’Univers) ,YB Dato’ Nolee Ashilin Bt Dato’ Mohammed Radzi (Chairman of the Housing, Local Government & Tourism Committee of the Perak State Government), Mr. Gonçalo Vaz de Carvalho (Chief Operating Officer of PouchNation), Dr. Marieanne Davy Balle (Artistic Director of L’Univers)
(From Left to Right): Puan Hanim Khairuddin (General Manager of PORT) ,Mr. Shannon Lee (Chief Executive Officer of L’Univers) ,YB Dato’ Nolee Ashilin Bt Dato’ Mohammed Radzi (Chairman of the Housing, Local Government & Tourism Committee of the Perak State Government), Mr. Gonçalo Vaz de Carvalho (Chief Operating Officer of PouchNation), Dr. Marieanne Davy Balle (Artistic Director of L’Univers)

YB Dato’ Nolee Ashilin Bt Dato’ Mohammed Radzi, Chairman of the Housing, Local Government & Tourism Committee of the Perak State Government (PKP Perak) graced the collaboration announcement of ‘Perak Box Office’, a unique localized ticketing platform that is specific to the state of Perak. Supported by the PKP Perak and People of Remarkable Talents (PORT), this initiative intends to boost the tourism industry in Perak and drive more than RM70 million in tourism revenue in five years.

Being one of the top three favorite destinations in Malaysia, Perak is lush in biodiverse flora and fauna and is home to a vast array of heritage attractions with a rich history. Apart from that, a multitude of creative and cultural events are frequently hosted within the region that is sure to captivate domestic and foreign travelers.

As such, in an effort to highlight the state and all its glory, L’Univers and Pouch Nation have
joined hands to establish a comprehensive digital platform to allow visitors easy access and
transparency to all the exciting attractions and events taking place. This would include concerts, fringe festivals, food festivals, music festivals, exhibitions & conventions, international boat shows, car shows, and triathlons, among others.

YB Dato’ Nolee Ashilin Bt Dato’ Mohammed Radzi said, “It always brings me joy to welcome
visitors from all over Malaysia and around the globe to our wonderful destinations and make lasting memories. During post-pandemic times, however, I realized that we could do a lot better for #travelperaklah and Cuti-Cuti Malaysia.”

Then added saying, “Having a platform such as the Perak Box Office, would not only be convenient for local and foreign tourists to visit Perak’s destinations and stay up-to-date on all events and happenings but also acts as a catalyst for the development of the state of Perak to generate the expected revenue of RM70million in five years.”

The UK Bubble Show
The UK Bubble Show

In conjunction with this exciting announcement, L’Univers has revealed that they will be working to bring outstanding creative and cultural acts from all across the globe to be featured in Perak, beginning with the launch of “The UK Bubble Show”, an award-winning magic performance featuring Eran Backler, a multiple Guinness World Record holder looking to set yet another World Record in Malaysia. Travelers can look forward to expecting more phenomenal shows within the last quarter of 2022, available on the soon-to-be-launched ‘Perak Box Office’. These include:

● International Music Symposium
● Pangkor Island Jazz Festival
● Christmas Family Day, Gopeng
● Pesta Laut, Lumut
● PSTPA Dance and Gymnastics Workshops
● World Children’s Day Celebration

Mr. Gonçalo Vaz de Carvalho, Chief Operating Officer of Pouch Nation, said, “Malaysia is an incredibly captivating country with a lot to offer. Upon exploring the state of Perak, we at Pouch Nation have gotten a deeper appreciation of the beauty it holds and the multitude of attractions available – not to mention its mouth-watering delicacies. Despite it all, Perak has not gotten the accreditation it deserves, and I am honored to play a part in putting Perak in the limelight through our digital solutions and helping tourism players modernize their marketing approach to a larger audience.”

Mr. Shannon Lee, Chief Executive Officer of L’Univers, said, “Being home to astounding talents and diverse cultures, ‘Perak Box Office’ acts as a stage for the world to see what Perak and Malaysia can bring to the table. In creating this platform, we are able to help bring more visitors to the state, and inevitably create more job opportunities while promoting tourism. I believe the ‘Perak Box Office’ will bring Perak to great heights and be among the most sought-after destinations for local and international tourists, filled with an impressive collection of creative and cultural elements.”

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