All-New Sparkling Energy Drink Warrior Launched



Today, Allexcel and TC Pharma launched all-new aprkling energy drink Warrior, a brand that has set its sights on expanding the energy drink category in Malaysia by helping consumers to “unlock their courageous confidence” and warrior spirit with two flavours, fruity strawberry and zesty lemon.

Infused with the goodness of vitamins B and C to enhance concentration and increase the body’s immunity respectively, as well as an energy boosting Ginseng extract, Warrior offers consumers the much needed alertness to move forward with their daily endeavours with the courage, confidence and bravery of a Warrior.

As part of the launch and the 3 day “Warrior Genesis” roadshow, members of the public will get to experience a novel tech crossover journey to “Unlock the Warrior” in them. Activities begin with participants donning their arms with intricate eye-catching body marbling “War Paint”, a first in Malaysia, followed by a virtual reality “Mission”, concluding with participants striking a “Victory Pose” which will be captured by bullet time photography in the form of a lenticular 3D print that can be taken home as a keepsake of the Warrior journey. The Warrior roadshow commences today in Sunway Pyramid and will be in Johor Bahru on April 29-30 and Penang on May 20-22.

Warrior is available at major convenience stores and selected petrol marts, independent small grocers, supermarkets and hypermarkets at a recommended retail price of RM2.10-2.30 per can. In conjunction with the launch, members of the public will get to enjoy a special promotion of RM4.00 for 2 cans of 325ml Warrior from 31st March to 2nd April 2017 at Sunway Pyramid Blue Concourse.