Maybelline New York Autumn/Winter 2011

Maybelline New York has been the official cosmetic sponsor of New York Fashion Week six seasons in the running creating looks for designers such as Vivienne Tam, Carlos Miele, L.A.M.B., Jen Kao, BCBGMAXAZRIA, Bibhu Mohapatra, Custo Barcelona, Wes Gordon, Libertine and DKNY.

The brand wants every woman to be their own fashionista by creating Maybelline’s Fashion Week looks. The season saw beauty focusing on an urban chic look, a sexy glamorous take on makeup plus a party princess look perfect for year-end parties.

GI JANE/URBANISTA

THE LOOK Think of a strong and confident woman, much like the ones we see on the streets of cosmopolitan cities like New York. Her makeup takes a fresh and clean approach, with a natural palette in mind. Strong eyes rule the look, with shades of brown, khaki and greens on the lids enhanced with dark liners for that confident look. Lips get a slick of nude to keep it soft and approachable.

GET THE LOOK Go soft or go intense; eyes get a strking treatment with liners.

Master Liner in both black and brown (RRP : RM15.90) gives you a soft, blendable edge with its kohl formula.
Hyper Sharp Liner (RRP : RM23.90) is all about creating a precise line all around eyes with its thinnest point (at 0.05mm). Or turn this dramatic liquid liner on its side for a thicker, bolder finish.
There is also the Eye Studio 2-in-1 Impact Shadow Liner (RRP : RM16.90), Eye Studio Hyper Diamonds Liquid Liner (RRP : RM25.90) and Eye Studio Lasting Drama Gel Eye Liner (RRP : RM39.90) to do the job right.

THE FASHION No fuss, no frills – a straightforward bold city style that is tough and edgy yet kept soft with little touches of feminine details. Tough-girl jackets are perfect accessories, while leather is the preferred material. The look is kept feminine with soft nude shades and shimmery threads.

SEXY STARLET/HIGH SHINE SHIMMER

THE LOOK Makeup takes a dazzling approach with shimmery shades on the eyes, glossy lips and skin so soft and dewy. Think opening-night makeup where the spotlight is on you.

GET THE LOOK Eyes are the focus for this sexy look.

For a glamorous feel on the eyes, Eye Studio Diamond Glow (RRP : RM29.90) and Eye Studio Hyper Diamonds (RRP : RM35.90) will do the trick.
To up your X-factor, make sure to use Maybelline New York’s latest mascara, Volum’ Express The Falsies™ (RRP : RM42.90) for that dramatic and false-lash effect! Add on both top and bottom lashes for long, thick 70s-inspired eyelashes.
Or go for long lashes with Long Extreme Stiletto (RRP : RM32.90)

THE FASHION Sparkles, shine and sequins take centrestage while asymmetrical designs form the look. It’s just what you need to channel that inner starlet in you. Want to keep things softer? Go for feminine chiffon in nude pink and rose gold.

PARTY PRINCESS/PARTY MOOD

THE LOOK The name says it all – you’re out to party all night long! Nothing like a fresh approach with makeup to have you looking great through the night. The look is subtle yet confident. It is all about undressing the face and keeping it fresh with a pop of color on the lips.

GET THE LOOK Think glossy full lips that turn into a sweet seductive smile.

Try Watershine Pure Diamonds (RRP : RM24.90) and top off with Fruity Jelly (RRP : RM9.90) for high-shine lips.
For rocking lip hues, check out Moisture Extreme Color Sensational (RRP : RM24.90)

THE FASHION What you need is a look to help you stand out much like a modern-day princess who is full of poise. A bold hue like red helps you make a grand entrance but feminine forms like midi dresses and cut-in waistlines give you a lady-like feel.