Love, Bonito, the much-loved Singaporean fashion label, announced the debut of its new retail store concept with the opening of the Love, Bonito store in Sunway Pyramid. The refreshed store concept aims to deliver elegance, empowerment and friendship through elements of Love, Bonito’s signature brand color – pink.
The new design concept of Love, Bonito’s store features a softer feminine tone with pink accents, clean lines and a sophisticated display of the collection, which impressively occupies the racks throughout the entire space. Upon entering the 1,448 square feet store, guests are welcomed by a wide range of Love, Bonito’s Women’s collection.
Since the launch of the online site in Singapore seven years ago, Love, Bonito has become a household name over the years known for creating chic fashion for the Asian women silhouette. The brand’s approach in creating the right experiences and accessible fashion aims to empower women’s confidence by inspiring them to dress well and dress right.
Love, Bonito opened its first flagship store in Malaysia in Mid Valley Megamall three years ago to provide a space for the brand to interact with its customers. Since then the brand has grown significantly, with a second store in Paradigm Mall, a pop-up store at MyTown Shopping Centre and now Sunway Pyramid.
“We are very excited to bring our new concept store to Malaysia, similar to the one we have launched in Singapore last year,” said Joan Yeoh, Country Manager of Love, Bonito Malaysia. “The Love, Bonito journey has taught us the importance of relationships and making new long-lasting connections. This year, we are looking at opportunities to further expand our offering to Malaysian customers and will be looking at elevating our customer experience be it retail or digital to further build our community of women in Malaysia.”
Love, Bonito Sunway Pyramid Store Lot G1.87, Ground Floor, Sunway Pyramid No. 3, Jalan PJS 11/15, Bandar Sunway
