Launch Of SK-II Pitera House



Once you enter the cool confines of SK-II’s Pitera™ House at Publika’s The Square, you will be given a guided tour of the premises and a card with a multiple choice quiz which can win you a mystery prize (you pick an envelope if you get all the answers correct). What are the questions on? As you walk around Pitera House, you will learn how Pitera™ was discovered, when the iconic Facial Treatment Essence was created and who their first Brand Ambassador is. The quiz is centered around all this information and is very easy as long as you keep your eyes peeled for the answers on the walls.

Pitera™ House was launched yesterday evening by Nicolas de La Giroday, Country CEO for Procter & Gamble Singapore and Malaysia. He was accompanied by SK-II Malaysia brand ambassador Fauziah Latiff and other local celebrities. Visitors from now till 14th Oct 2014 will have the opportunity to get a complimentary skin check with SK-II’s unique Magic Ring skin analysis device and find out more on how they can take charge of their skin’s destiny and transform their skin to crystal clear.


In Pitera™ House, you can see the effect of Pitera™ on apples, the ones soaked in other brands’ essence have oxidised quite a bit whereas the ones soaked in SK-II Facial Treatment Essence have oxidized slightly. Facial Treatment Essence – and Pitera™ – works on the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience.


If you have time this weekend, do visit Pitera™ House, take a creative selfie and follow the instructions here to win yourself a 75ml bottle of Facial Treatment Essence worth RM229. It’d be a shame to waste this opportunity when there are five (5) bottles to be won by Juniper’s Journal readers.