Estee Lauder Companies Launches The Beautiful Earth Campaign In Conjunction With Earth Month 2013

pauk slavin

 Paul Slavin, Managing Director of The Estée Lauder Companies Malaysia

Earth Month is an annual environmental initiative by The Estée Lauder Companies Malaysia to give back to the community. This year, the theme is Beautiful Earth and is focused on educating the public on recycling with the message “Recycle: Start Small. Start Now.” The campaign is headed by Origins brand, marketed under The Estée Lauder Companies Malaysia. Origins’ dedication towards a beautiful earth is evident from its production methodology that includes reducing pollution, lowering wastage, utilising alternate fuel (with wind powered production plants) to wise packaging choices with the least environmental impact.

From 21st to 31st March, The Estée Lauder Companies Malaysia’s Earth Month will be participating in a Beautiful Earth event in Mid Valley Megamall; an event sponsored by HSBC Bank Malaysia. Seeing the importance of Malaysian Nature Society’s mission ‘to promote the conservation of Malaysia’s natural heritage’, the campaign aims to encourage Malaysians to help save the environment and to love Mother Nature. The objective of the campaign this year is to encourage each individual, from partners and their employees to the public to get them to recycle, by starting them small, and starting them now.

Paul Slavin, Managing Director of The Estée Lauder Companies Malaysia explains “This is our 5th year embarking on the Earth Month Campaign, and we are as committed, if not more, as we have been since day one. The Estée Lauder Companies is well recognised in raising funds toward supporting various causes, and for Earth Month this year, our efforts go beyond fund raising”. He enthuses, “This year, we are all about raising environmental consciousness of our employees, partners and inner circle and inspire them to be part of the solution towards achieving Beautiful Earth. We strongly believe that environmental protection is not just a passing phase, but a social responsibility for each and every one of us. The idea of “Start Small. Start Now” educates the baby steps one can take towards environmental conservation through commitment and conscientiousness”.

P1180405(1)

Mid Valley Megamall is one of the partners in this year’s earth month. To create synergy between the corporate partners, the Beautiful Earth campaign will be held in conjunction with the mall’s school holiday program which will feature various activities to educate, reward and instil the good habit of recycling upon the general public. Executive Director of Mid Valley Megamall, Daniel Yong commented “We have always wanted to create a promotion celebrating the beauty of our local natural environment. In addition, we wanted to show our visitors how precious the natural resources are, in a fun and interactive format this school holiday.” During the event, booths will be set up by the corporate partners to allow the public to learn and take action on recycling. To encourage consumers to recycle, Origins will be rewarding the exchange of three full-size recyclable cosmetic or skincare plastic empties (regardless of brand) to the Earth Month’s booth for an Origins sample. One of the activities that the mall is organizing is a jungle trail that provides green educational clues for children to collect. At the end of the challenge, each child will be rewarded with a plant to take home to cultivate their eco-appreciation.

The Beautiful Earth campaign will also feature the Recycle and Reward programme. This unique recycling programme offers door-to-door waste collection with special Green Points awarded based on the weight of recyclables collected. These points can then be redeemed for attractive rewards such as electronic gadgets and household appliances. The Recycle and Reward programme makes it simple and fuss-free for everyone to cultivate a recycling lifestyle. To extend the message of conservation and recycling further, The Estée Lauder Companies Malaysia’s Earth Month also partners with HSBC Bank Malaysia to reach out to the bank’s exclusive card members. During Earth Month, HSBC Bank Malaysia will be rewarding shoppers who spend a minimum of RM250 at Mid Valley Megamall with an exclusive eco-friendly bag when they spend with their HSBC credit cards at selected retail outlets.

GIFT WITH PURCHASE - ECO FRIENDLY BAG

Eco-friendly bags

Every effort counts and every small step matters. Join The Estée Lauder Companies Malaysia’s Earth Month, Mid Valley Megamall and HSBC Bank Malaysia in taking a step towards a more beautiful Earth.

Juniper

City slicker, prolific blogger and food lover who loves to review products and food & everything else in between.

Related Posts

Check Out These Pink Vending Machines : MODA Partners With Estee Lauder For Breast Cancer Awareness Month

If you are walking around some malls in Klang Valley, you might have already come across pink vending machines where you can purchase MODA x Estee Lauder products like brooches…

Getting My Estee Lauder New Advanced Night Repair Sample

When I was getting the sample of Estee Lauder new Advanced Night Repair, I remembered why it’s been ages since I bothered to go to any beauty counter or shop…

One thought on “Estee Lauder Companies Launches The Beautiful Earth Campaign In Conjunction With Earth Month 2013

  1. I spent RM295 on Estee Lauder products today (31 March 2013) using HSBC Business Platinum Card but I was not allowed to redeem the eco bag as I bought the Estee Lauder products in AEON.

    But can you tell me is there an Estee Lauder retail shop in Mid Valley?

    And if buying Estee Lauder products didn’t qualified me to redeem the eco bag, what kind of promotion partner is that?

    Please give me a reasonable answer as I’m a loyal Estee Lauder fan for the past 18 years.

    Thank you.

    1. Hi

      There is no Estee Lauder retail shop, they only have counters. I clarified your matter with Estee Lauder Companies. The purchase has to be from selected retail outlets and not department stores like AEON or Metrojaya.

  2. The Estée Lauder Companies Malaysia’s Earth Month is really a meaningful programme, they should do this more often….

Leave a Reply

Your email address will not be published. Required fields are marked *

You Missed

Adolph Premium Hair Series Makes Its Grand Debut In Malaysia

  • By Juniper
  • February 16, 2025
  • 233 views
Adolph Premium Hair Series Makes Its Grand Debut In Malaysia

Celebrate The Spirit Of Ramadan ‘Pelita Anak Perantau’ At Oakwood Hotel & Residence Kuala Lumpur By Ascott Malaysia

  • By Juniper
  • February 15, 2025
  • 429 views
Celebrate The Spirit Of Ramadan ‘Pelita Anak Perantau’ At Oakwood Hotel & Residence Kuala Lumpur By Ascott Malaysia

Aid Palestine with Dates – A Charity Initiative

  • By Juniper
  • February 14, 2025
  • 318 views
Aid Palestine with Dates – A Charity Initiative

Bringing Global Comfort Home: REVOR, Malaysia’s Premium Latex Mattress MPO, Partners With Belgium’s Latex Novaya To Deliver World-Class Sleep Solutions To Malaysians

  • By Juniper
  • February 13, 2025
  • 622 views
Bringing Global Comfort Home: REVOR, Malaysia’s Premium Latex Mattress MPO, Partners With Belgium’s Latex Novaya To Deliver World-Class Sleep Solutions To Malaysians

KL Wellness City Hosts Chap Goh Mei With ASEAN Record Feat, Community Giving And RM15,000 AirAsia Flight Voucher Reward

  • By Juniper
  • February 12, 2025
  • 604 views
KL Wellness City Hosts Chap Goh Mei With ASEAN Record Feat, Community Giving And RM15,000 AirAsia Flight Voucher Reward

Main Market-Bound Pantech Global Launches Prospectus, Raising Manufacturer And Exporter Profile

  • By Juniper
  • February 11, 2025
  • 661 views
Main Market-Bound Pantech Global Launches Prospectus, Raising Manufacturer And Exporter Profile