EFTERTRÄDA Merchandising Collection Will Soon Be Available At IKEA Malaysia



EFTERTRÄDA, which translates to ‘successor’ in Swedish, is making its way to our shores! Comprising of t-shirts to hoodies, bath towels to tote bags and water bottles, this first-ever merchandising collection from IKEA is inspired and catered for all those looking for a simple yet stylish identity. From wardrobe solutions to wardrobe options, this limited merchandising collection is styled for all. With its timeless design, the collection uses the IKEA logo as its main design, takings cues from its approach to home-furnishing, offering simple, everyday takes on clothes and accessories.


Creating a fashion statement, indoor and outdoor

Whether at home or on the streets, we know the weather can be unpredictable. Opt for a simple yet stylish t-shirt from the EFTERTRÄDA collection on a sunny day or grab a hoodie to transform your look on rainy or cold day out. Made from 100% cotton, these pieces fit for everyone and anyone, will give you a relax and effortless look.

Showers and baths are among life’s little everyday treats and a towel waits patiently for its moment of glory. While it does, we think it should look good. The soft and absorbent bath towels from the collection will indeed add some personal style to your bathroom.

Accessorising your life with functional items

Whether you are looking for a bag before you pop to the grocery store, an easy-to-use bag for school, or something durable on your day out, the EFTERTRÄDA tote bag styled for all will come in handy! This bag with its inner pockets also makes it easier to find small things and not to forget, it can be re-used and paired with almost anything, no matter the style.

That is not all! Staying hydrated is essential, wherever you are. With the long-lasting water bottle by your side, you never have to go thirsty. Available in two colours (white and yellow), this practical bottle with a screw lid and handle can be filled with water, a refreshing smoothie, a freshly squeezed juice and even favourite drink.

The EFTERTRÄDA limited collection* for adults, including the water bottle and tote bag will be available at all IKEA Malaysia stores beginning 4 March 2021, to be followed by IKEA.my/EFTERTRADA  from 11 March 2021. As for the kids range of the EFTERTRÄDA collection, it will be coming soon to Malaysia! Details on the availability will be shared on IKEA.my.

For in-store and online purchases, the collection is limited to 2-pieces per article, per customer.

*Terms and conditions apply. While stocks last.