[ comfort zone ] Launches Hydramemory

[ comfort zone ] has launched the Hydramemory range of skincare products that recalls the importance of hydration for the skin in an advanced science-based conscious formula with the finest natural-origin active ingredients.

When it comes to healthy skin, our defender is one of the very things that make life possible – Water. The skin’s outermost layer is composed of 20% to 35% water. Together with proteins and lipids, water gives the skin its characteristics of softness, flexibility and elasticity. Lack of water (less than 20%) causes the skin to become parched and more susceptible to the formation of wrinkles and other signs of ageing. Our skin also requires water, lipids and nutrients to act as a balanced organism of defense against assaults.

[ comfort zone ] has developed a 24-hour double hydration system for the Hydramemory range of products. The exclusive combination of natural oils and high-tech active ingredients, delivers a formula for optimal cosmetic moisturising that not only provides water, but also restructures the cutaneous barrier and distributes water inside and outside the cell evenly. Light “sorbet” textures without silicones complete the innovative mechanism of action, which delivers immediate and lasting hydration, bestowing softness, elasticity and luminosity – the visible attributes in healthy skins.

Helena Holden, [ comfort zone ] International Training and Education Manager said “Hydramemory is ideal for all skin types. The formulation can be used in a layering effect so that the level of moisture is modulated, thereby meeting different personal needs and weather conditions.”

The Active Ingredients

Natural Extracts

An exclusive blend of natural extracts delivers the mechanism of double hydration. Apple, lentil and watermelon rind are extracted as functional mo­lecules essential for the restoration of the skin’s barrier. The blend stimulates Aquaporins to facilitate the transport of water to the heart of the cell and promotes optimal diffusion of water within the different layers of the skin.

Biomimetic Fragments of Hyaluronic Acid

Biomimetic Fragments of Hyaluronic Acid replenish moisture into the dermis and epidermis layers of the skin. It also has the ability to empower the hyaluronic acid in our bodies to create effective water reserves for the skin.

Moringa Oil from Certified Fair Trade Cultivations

Moringa Oil from Certified Fair Trade Cultivations, also known as the “Miracle Tree”, is rich in omega 3, 6 and 9, Vitamin E and phytosterols. It reduces Trans Epidermal Water Loss (TEWL) and promotes antioxidant action.

The Range

The [ comfort zone ] Hydramemory system comprises an essence, eye gel and a mask, along with a serum, cream gel and cream.

The Hydramemory Essence is a concentrated fragrance-free solution, as light as a toner but as powerful as a serum. The essence provides immediate hydrating action, inducing softness and radiance to the skin with Hydramemory’s active ingredients boosted with 11 hydrating activators in a natural base of tamarind, and the natural components of skin’s hydrating factors (NMF complex). The Hydramemory Essence retails at RM288.

The Hydramemory Eye Gel brings about relief to tired eyes and defends the eye contour against age markers. Mediterranean Apple Extract is added to reduce dark circles and puffiness. The metal applicator ensures a pleasant and functional application for a refreshing and anti-fatigue action. The Hydramemory Eye Gel retails at RM228.

The Hydramemory Mask is a leave-on gel mask. The high content of Hydramemory’s active ingredients in this mask delivers an “express” hydrating effect and brings about a profoundly quenched, revitalised and smooth skin. The “sorbet” texture of the mask allows the layering of other products. The Hydramemory Mask retails at RM218.

The Hydramemory Serum is formulated with biomimetic fragments of hyaluronic acid, macro hyaluronic acid and a blend of natural extracts, for intensive moisture. The “sorbet” texture immediately quenches skin’s thirst, giving a fresh sensation and feels utlra-light on the skin making it a preference for men and women. Skin is visibly more hydrated, fresh and bright. The Hydramemory Serum retails at RM368.

The Hydramemory Cream and Cream Gel preserve the skin’s water balance with a 24-hours double hydrating mechanism. The efficient action of macro hyaluronic acid, a blend of natural extracts and moringa oil from certified fair trade cultivations delivers all-day moisture, softness and smoothness to the skin. Hydramemory Cream Gel is recommended for normal and mixed skin as well as warm and humid climates, whilst Hydramemory Cream for normal to dry skins. The Hydramemory Cream Gel retails at RM298. The Hydramemory Cream retails at RM318.

Hydramemory is developed according to Comfort Zone’s rigorous product formulation policy utilizing only the finest and safest natural-origin ingredients, and the most advanced molecules and carrier systems. The principle of this approach is represented by the Comfort Zone’s SCIENCE-BASED CONSCIOUS FORMULA™ symbol, which appears on the packaging of all the products.

[ comfort zone ] is founded by Dr. Davide Bollati, who started his study on anti-aging in 1989. The pharmacist and cosmetic chemist founded [ comfort zone ] in 1996 in Italy, from his family’s cosmeceutical research laboratory and manufacturing in Parma. His mission is to promote a holistic, soulful, healthy and sustainable lifestyle, with advanced science-based conscious products, hence the tagline – “Skin Science Soul”. SKIN is their focus, SCIENCE is their guide and SOUL is what makes their offer unique. [ comfort zone ] represents a complete system of care for the skin, body and soul.

The [ comfort zone ] products are available at over 20 beauty salons nationwide. For more information, log on to www.comfortzone.it or contact Luscious Solutions at 03-2141 9928/9037 or email: write2us@cheerful.com.my.