Clarins We Care Charity Campaign is a yearly affair incepted 10 years ago with the aim of providing underprivileged children a better upbringing in which they can attain their full potential to lead a meaningful life in the future. Clarins believes that the way to this goal is through education. The Charity Campaign is to raise funds for educational tools for homes in need.
This year, Clarins We Care Charity has selected on the theme “Friends of the earth” whereby Clarins has created a pencil pouch made from recycling materials and imprinted with adorable animal motifs. The aim is to encourage children on the importance of recycling and saving the environment which includes saving electricity and water, reducing the usage of consumable materials.
There is an eco message reflecting the 3 pillars imprinted on the pencil case set as a reminder to children to practise the 3Rs (reuse, reduce, recycle) lifestyle on a daily basis. “Educating the children is the best investment we can make for the future. By lending a helping hand to these children, it goes a long way to improving the lives and giving them the necessary education to grow and prosper in our society”, said Mr.Tan Seong Teck, General Manager of Clarins Malaysia.
Each animal (on the pencil case set) represents one of the topical pillars:-
Tiger : Electricity
Orang utan : Consumable materials
Elephant : Water
The recyclable pencil pouch will be sold at RM15 and available at all Clarins counters from 1 November to 31 December 2011. Proceeds received from the sale of the pencil case will be used to purchase educational tools such as computer, laptop, reference book, storybook, which will help in building these children to enhance their learning abilities.
The identified homes for this year We Care Charity campaign.
Rumah K.I.D.S (Klang)
A home where orphans and children who are abandoned, abused and neglected are given shelter, love and care.
Sanctuary Care Centre (Setapak)
A shelter comprising a total of 48 children which solely depends on public donation and revenues from recycling items.
Rumah Shalom (Puchong)
A foster home comprising of boys’ home and girls’ home which solely depends on public donation.
As of today, Clarins has raised more than RM550, 000 benefiting thousands of children from various deserving charitable organizations to gain a brighter and more beautiful future.