Juniper
007 for Women EDP is the powerful female counterpart to the three existing male fragrances in the 007 collection and is inspired by the iconic women found in Bond’s seductive and daring world. Those of us who have watched the Bond movies know just how strong the Bond woman is, whether she is the heroine or villain. She has enigmatic allure and charisma, charming all she meets along the way.
007 for Women fragrance captures the heady power of the Bond woman. Offering a unique mix of ingredients that blend signature femininity with a sense of intangible mystery, it is a modern interpretation of an oriental fragrance (that’s what I thought the first time I sprayed it on, it smells so Oriental!). Its appeal lies in its rich, strong and tenacious character projecting a sense of effortless elegance, strong personality and the olfactive dream of escaping to another world.
Dark yet feminine ingredients convey an air of thrilling intimacy. An initial burst of spicy Black Pepper enveloped in Rose Milk ignites an intriguing paradox of danger and sensuality. Alongside this, the instantly attractive, familiar fruity character of Blackberry is combined with the feminine softness represented by White Floral Jasmine. The rich, sensual drydown, which is the key to any Oriental signature is driven by Black Vanilla and tantalizing White Musk, with a touch of elegant Cedarwood.
The packaging is highly reflective dark glass as smooth as silk, yet deceptively sharp, mirrors the Bond Woman contradictory characteristics. The diamond-cut pattern on the bottle surface signals an evolution from the texture of the original male Signature bottle, taking in rounded, feminine cues. Multifaceted planes create a kaleidoscopic effect on the bottle’s surface, reminiscent of imagery seen in the opening sequences of classic Bond films as well as in the fragrance TV campaign ad. The shapely collar of the bottle recalls a woman’s seductive décolleté, marked with a contrasting rose gold trim. It’s a beautiful bottle hinting at mystery and sensuality.
The face of 007 For Women EDP is Caterina Murino who played Solange in 2006’s critically acclaimed Casino Royale. Caterina’s exquisite black silk-satin gown takes great prominence in the campaign. Designed exclusively for the campaign by award-winning 007 costume designer Lindy Hemming, it is seen flowing over Caterina’s body and draped low at the back, enhancing the fine game of seduction. The dress also features black Swarovski beading as a stylistic reference to the perfume flacon’s style cues.
The campaign imagery and film will be revealed at an exclusive global media launch event on 7th October in London, the authentic home of Bond.
THE LINE UP
Eau de Parfum : 30 ml (RM100), 50 ml (RM140), 75 ml (RM180)
Body Lotion: 150 ml (RM40)
the price is sure affordable