Juniper
Ethan Choong, Chief Executive Officer of Ping Edge Sdn Bhd (Kitchen Arena)
Officiated by YB Datuk Mohamad bin Alamin, Deputy Minister of Entrepreneur and Cooperatives Development (KUSKOP), Taste & Trade 360 (TT360) 2026 officially opened today at the Kuala Lumpur Convention Centre (KLCC), featuring the unveiling of Malaysia’s first-ever electric vehicle (EV) food truck. Showcasing 260 exhibition booths, the three-day event connects local and international suppliers with F&B entrepreneurs and operators, offering opportunities to discover new products, source business solutions, and establish trade partnerships across the food and hospitality industry.
The EV food truck, powered by X-Miles and introduced alongside a collaboration with Chery, combines electric mobility with a fully equipped commercial kitchen. Its integrated electrical system can power lighting and selected onboard equipment, reducing reliance on conventional fuel-powered generators. Designed as a ready-to-operate food business concept, it offers entrepreneurs a potentially more cost-efficient and sustainable approach to mobile F&B operations.
Ethan Choong, CEO of Ping Edge Sdn Bhd, said, “The F&B industry cannot afford to stand still. Rising costs, manpower challenges and changing consumer expectations are forcing businesses to rethink how they operate. Technology is no longer just an option for the future; it is becoming essential to staying competitive. Through TT360, we want entrepreneurs and established operators alike to discover practical solutions, explore new opportunities, and connect with the right partners to take their businesses forward.”
(Left to right)
Steven Chan, Director of X-Miles Sdn Bhd; Prof. Charles Chan, Advisor of Taste & Trade 360 Exhibition; Edwin Lai, Chief Executive Officer of Brilliant Exhibitions Sdn Bhd; YB Datuk Mohamad bin Alamin, Deputy Minister of Entrepreneur and Cooperatives Development (KUSKOP); Ethan Choong, Chief Executive Officer of Ping Edge Sdn Bhd; Brian Ding, Director of Gene Tech Sdn Bhd; S. Jai Shankar, Deputy CEO of Malaysia External Trade Development Corporation (MATRADE); Azmi Abdullah, Senior Deputy Director, Package Development Division, Tourism Malaysia
Beyond the EV food truck unveiling, TT360 2026 brings together solutions across the F&B value chain, from commercial kitchen equipment and food ingredients to kitchen design, certification services and retail technologies. Visitors can explore offerings from local and international exhibitors, compare solutions for their businesses and connect directly with potential suppliers and partners.
The exhibition also features international participation from China, South Korea, Japan, Singapore and Italy, giving Malaysian F&B businesses opportunities to explore overseas products, discover new technologies and build connections beyond the local market.
Taste & Trade 360 2026 runs from 5–7 November 2026 at Halls 1 and 2, Kuala Lumpur Convention Centre (KLCC). Trade visitor registration is at https://register.tt360.com.my/TNT360/TradeVisitor. For more information, follow Taste & Trade 360 on Facebook at @Taste & Trade 360.
