Juniper
From left to right: Billy Lim, Brand Director of A.D. Time Sdn. Bhd.; Kwan Junyi, Business Development Director of A.D. Time Sdn. Bhd.; M.B. Lim, Executive Business Director of A.D. Time Sdn. Bhd.; Malaysian actor Aedy Ashraf; Y.Y. Kwan, CEO and Founder of A.D. Time Sdn. Bhd.; and Kenny Lim, Product Development Director of A.D. Time Sdn. Bhd., at the CERRUTI 1881 ‘A New Chapter’ kiosk relaunch at IOI City Mall, Putrajaya
International fashion brand CERRUTI 1881 marked a new chapter in its Malaysian retail presence with the relaunch of its kiosk at IOI City Mall, Putrajaya, making Malaysia the first market worldwide to introduce the new kiosk design concept. The occasion also featured the unveiling of its Fall/Winter 2026 (FW26) watch collection and a special appearance by Malaysian actor Aedy Ashraf.
Centred around the theme ‘A New Chapter’, the refreshed kiosk introduces a contemporary interpretation of CERRUTI 1881’s longstanding design philosophy, combining its distinctive heritage with a more refined retail environment. The transformation features a restyled brand logo with a new typeface, a streamlined layout that consolidates four walkways into one, and expansive illuminated glass displays spanning nearly the entire wall. Together, these elements create a refreshed setting that brings the timepieces into focus while retaining the sophistication and character associated with the brand.
The relaunch also marks another milestone in CERRUTI 1881’s longstanding partnership with A.D. Time Sdn Bhd, which has served as the brand’s distributor in Malaysia since 2005, reflecting their continued efforts to strengthen the brand’s presence in the local watch market.
Mr MB Lim, Executive Business Director of A.D. Time Sdn Bhd, said, “As we continue to grow CERRUTI 1881 in Malaysia, we remain committed to bringing our customers exciting collections and better retail experiences. This relaunch represents an opportunity to strengthen our connection with Malaysian consumers by creating a more engaging and personalised shopping experience. Ultimately, we want customers to feel inspired when exploring our collections and find timepieces that reflect their individual tastes and lifestyles.”
Complementing the refreshed retail concept is the FW26 watch collection, which draws inspiration from CERRUTI 1881’s heritage of combining Italian creativity with Parisian elegance. The collection brings together contemporary designs, distinctive detailing and contrasting silhouettes, offering timepieces that reflect different expressions of individual style.
Among the highlights is the CERRUTI 1881 Lucardo, a men’s automatic timepiece distinguished by its bold architectural design and intricate mechanical detailing. Featuring a layered, open-worked dial that showcases its mechanical character, the Lucardo combines industrial-inspired elements with refined finishes, including contrasting rose gold-tone accents and a distinctive textured strap. Its striking design offers a contemporary interpretation of masculine sophistication, appealing to those who appreciate statement accessories that complement both formal and casual styles.
Offering a contrasting expression of elegance is the CERRUTI 1881 Norcia Mini, a women’s timepiece that draws inspiration from classic jewellery design. Its delicate oval-shaped case, crystal-set bezel and intricately designed multi-link bracelet create a refined silhouette suited to both everyday wear and special occasions. Among its distinctive variations is an emerald-green sunray dial complemented by gold-tone detailing and Roman numeral markers, bringing together classic influences and contemporary styling.
Adding a local touch to the celebration, Aedy Ashraf joined the occasion as a special guest, reflecting the connection between fashion, accessories and personal expression. His appearance complemented the collection’s emphasis on individuality, particularly the Lucardo’s distinctive design, highlighting how a timepiece can serve as both a functional accessory and an extension of one’s personal style.
Speaking about the Lucardo, Aedy Ashraf said, “For me, a watch is more than just something that tells the time. It’s also part of how I express my personal style. What caught my attention about the CERRUTI 1881 Lucardo is its bold design and the intricate mechanical details on the dial. I like how it makes a statement without being too over the top, and I can see it complementing both formal and casual looks.”
Founded in 1967 by the late Italian designer Nino Cerruti, CERRUTI 1881 has built its identity around a balance of tradition and innovation. From its early approach to tailoring and unisex fashion to its contemporary collections, the brand continues to explore new interpretations of design while remaining connected to its heritage.
The refreshed CERRUTI 1881 kiosk is located at Lot LG-K2, Lower Ground Floor, IOI City Mall, Putrajaya, where shoppers can explore the brand’s range of timepieces and accessories in a newly designed retail environment. The CERRUTI 1881 Lucardo is priced between RM1,999 and RM2,099, while the Norcia Mini retails between RM1,499 and RM1,559. For more information on the FW26 watch collection, customers may visit CERRUTI 1881 kiosks across Malaysia or follow A.D. Time Malaysia on Instagram (https://www.instagram.com/adtimemy/) and Facebook (https://www.facebook.com/adtimeMY/).
