Juniper
SOFY, a leading feminine care brand by Uni-Charm Corporation, today launched its latest innovation, the SOFY Ultra Silk. The ultra-thin sanitary napkin is crafted with the finest pure silk for an exceptionally soft and comfortable experience.
Available exclusively at Watsons Malaysia nationwide, SOFY Ultra Silk is designed to help combat skin irritation, allowing women to move freely and enjoy their everyday activities with greater comfort and confidence.
According to Unicharm Penetration Survey, two out of five Malaysian female experience skin irritation during menstruation. 32% of the consumers who frequently experience skin rashes between the inner thighs attribute the irritation to friction caused by the hard plastic material on the sides of sanitary pads, particularly during walking and exercise. SOFY’s latest innovation is specially crafted with 6A-grade Mulberry Silk from Suzhou and features an Ultra-Slim 0.06cm thickness, tailored to address this concern by minimising friction against the skin and allowing women to move freely and comfortably throughout the day.
“At SOFY, our vision is to empower women to feel ‘So Me, So Free’, because menstruation should never hold women back from living their lives with comfort and confidence. The launch of the new SOFY Ultra Silk is a testament that the brand is committed to continuously innovate to meet the evolving needs of women and provide solutions that allow them to move freely, stay positive and embrace every possibility,” said Mr Shigeto Yamanaka, Group Managing Director of Uni-Charm Corporation Sdn Bhd.
“We are also proud to partner with Watsons Malaysia, whose strong commitment to championing women’s holistic wellbeing and self-care closely aligns with our own vision. Together, we hope to make greater strides in supporting women to feel confident, comfortable and free every day,” he added. Experience the finest pure silk with SOFY Ultra Silk. Created for women who want to feel comfortable and confident throughout their period, SOFY Ultra Silk offers a premium period-care experience that combines softness, comfort and reliable protection. Thoughtfully designed for everyday movement, it allows women to go about their day with ease — from work and daily routines to staying active and enjoying the moments that matter most.
Product Highlight
SOFY Ultra Silk – Experience the FINEST PURE SILK
SOFY Ultra Silk is a super ultra-slim sanitary napkin, measuring just 0.06cm, made with Luxury Oriental Silk to minimise friction between the inner thighs. This helps reduce skin irritation, so women can enjoy greater comfort and move freely throughout the day.”==
• Luxury Oriental Silk: Surface made with 6A Grade Mulberry Suzhou Silk for an ultra-soft touch.
• Super Ultra Slim 0.06cm: Super ultra slim with 3X more breathability for zero feeling.
• Triple Absorbent Layer: Absorbs 30% faster to keep the surface instantly dry and prevent leakage.
In conjunction with the launch, SOFY Ultra Silk will be bringing the #theFinestPureSilk Roadshow to consumers in collaboration with Watsons Malaysia. The roadshow will offer consumers an immersive experience to discover SOFY Ultra Silk through a series of engaging activities, including:
• The Silk Lab: A dedicated space where consumers can explore and learn more about SOFY Ultra Silk.
• The Silk Wall: Consumers can capture photos with the giant SOFY Ultra Silk pack shot or share their favourite moments from the roadshow on social media.
• Oriental Scents Bar: Consumers can get creative and DIY their own herbal pouch.
Additionally, limited-time promotions will also be available at the roadshow, with consumers enjoying FREE SOFY Oriental Knot Bag with a minimum spend of RM30, and FREE SOFY Oriental Knot Bag + instant RM6 OFF with a minimum spend of RM60.
The Roadshow Schedules are as follows: –
Launch Roadshow
9–13 September 2026, FF, V-Boulevard (in front of Brand Outlets), Sunway Velocity
Substances Roadshow
21–27 September 2026, LG2, Orange Avenue (in front of Watsons), Sunway Pyramid
Substances Roadshow
28 October–1 November 2026, 1st Floor (in front of Watsons), 1 Utama
The new SOFY Ultra Silk is available in 25cm and 29cm lengths for RM11.90. Consumers can purchase SOFY Ultra Silk at Watsons outlets nationwide or conveniently shop online via Watsons Online.
For more information about SOFY and its latest event, follow SOFY on its Facebook, Instagram and TikTok page.
