Juniper
Goodday Milk proudly unveils Goodday KidSTART 3.0, Malaysia’s largest and most inspiring kidpreneur platform—built to spark ambition, build confidence, and unlock the potential of young dreamers nationwide. Now in its third year, the programme continues its mission to equip the next generation with essential skills in business, leadership, and financial literacy, empowering young minds to dream big and lead boldly.
Since its launch in 2022, Goodday KidSTART has captured the hearts of families across the country, earning a Malaysia Book of Records title for the Largest Kidpreneur Programme and engaging over 5,000 children through hands-on, values-driven learning. At its core, the programme nurtures creativity, resilience, and purpose, giving young Malaysians the confidence to think like entrepreneurs and the courage to dream beyond the classroom.
This year, Goodday KidSTART 3.0 breaks new ground with its first-ever televised reality show on Astro Ria and Astro Ceria, offering audiences a front-row seat to the entrepreneurial journeys of participating children. The series will document their development from idea to pitch, giving Malaysians a closer look at the talent, grit, and growth these young changemakers experience throughout the programme. The partnership with Astro—Malaysia’s leading content and entertainment platform—enables the programme to engage both families and school-aged viewers, reinforcing the message that innovation and financial literacy can begin at a young age. With Astro as a broadcast partner, the programme is set to inspire more young minds than ever before.
EXPANDED PROGRAMME, ENHANCED REACH
Goodday KidSTART 3.0 kicks off its nationwide recruitment this July, promising to be the most inclusive and ambitious edition yet, aiming to engage more than 6,000 students across Malaysia through an expanded network of schools. While the programme will be brought to more classrooms than ever before, a digital learning experience via webinar is also available, ensuring children from all backgrounds can participate, explore entrepreneurship, and learn key concepts such as business modelling, design thinking, and creative problem-solving.
Amy Gan, Vice President of Marketing at Etika Sdn Bhd, shared, “We’ve seen incredible talent over the past two years. This programme is about more than just ideas — it’s about building confidence, resilience, and giving kids the tools to lead. We’ve seen children who were once shy transform into young visionaries. With Goodday Milk at the heart of it, we’re not just nourishing young bodies, but also young minds, encouraging big dreams and bold thinking.
This year, we’re taking it to a whole new level with TV exposure and expert mentorship — because we believe every child deserves a chance to be seen, heard, and inspired.” Amy further added: “This year, we’re expanding our reach to more schools and empowering even more students to participate. It’s one thing to develop a business plan in the classroom, but it’s another to carry that idea through a real pitching experience. What’s most exciting is that, for the first time, their journeys will be documented and shared through a national television series, giving audiences a chance to witness the hard work, growth and creativity that happens behind the scenes.”
Chen Chow Yeoh, Founder of 1% Advisory & Coaching, and former judge for Goodday KidSTART 2.0, shared: “Judging last year’s Goodday KidSTART finale truly opened my eyes to how capable and creative these children are. Many of their pitches were on par with, if not better than, those presented by university students. What impressed me most was their ability to speak passionately about issues they genuinely care about—from accessibility and mental health to sustainability and innovation. Two of the top three winners were just nine years old, yet they pitched like professionals. If your child has a big imagination or loves solving problems, this is the programme to be in. KidSTART doesn’t just teach entrepreneurship—it nurtures leadership, purpose, and courage from a young age.”
CALL FOR ENTRIES
Malaysia’s most impactful kidpreneur programme is now open for submissions, welcoming children across the country to step forward with their boldest ideas. Whether it’s a solution to a real-world problem or a creative concept ready to shine, Goodday KidSTART 3.0 offers a national stage for young minds to be seen, heard, and guided by the best.
Submissions for Goodday KidSTART 3.0 are now open from 1 July to 30 September 2025. To enter, children are invited to submit a short video introducing themselves, the inspiration behind their business idea, and their elevator pitch via Goodday’s website at www.gooddaykidstart.com.
Following a 10-week submission and selection process, 100 finalists will be chosen to refine their entries for resubmission, after which the top 20 will be selected to advance to the next stage. These young finalists will receive expert mentorship and national exposure, gaining the confidence and skills to pitch their ideas to a panel of industry leaders and seasoned entrepreneurs. Winners will be awarded prizes worth up to RM60,000 to help bring their business dreams to life.
With the support of Etika Sdn Bhd, Goodday Milk, and dedicated collaborators, Goodday KidSTART 3.0 is set to become a defining platform for youth empowerment and entrepreneurial education in Malaysia, where the ideas of tomorrow start with the children of today.
If your child has a big idea, this is their moment. Submit today—and let their journey begin.
