Juniper
Heineken® Refresh 2025
Heineken® Refresh Your Music, Refresh Your Nights 2025 brought together over 10,000 music lovers at Resorts World Awana, Genting Highlands – bridging genres and social circles in a night of ice-cold refreshment and shared beats. Set against the cool highland air, the finale transformed strangers into music buddies over a shared love for sound and Heineken®.
From the first drop to the final explosion of lights, Refresh delivered on Heineken®’s bold vision: to break musical boundaries, inspire new sound discoveries, and spark real-life moments of connection between music lovers.
The energy kicked in from the start, as rising duo Beautiful Mistakes opened the night with a slick, genre-fluid set that had the crowd swaying, moving, and fully in the zone. From shimmering house textures to unexpected twists, they laid down the kind of tracks that didn’t just entertain — they invited listeners to explore new sounds and set the tone for boundary-blurring discovery.
The momentum built as Jovynn and AnnJo went face-to-face on the decks, spinning a seamless, genre-blending set. Each DJ brought their distinct sound, moving seamlessly through pulsing techno, deep cuts, and unexpected drops that kept the crowd moving. As the music evolved, so did the energy — a reminder of how sound alone can spark spontaneous connection and shared energy in the heart of the crowd.
Then came Blink, taking the stage as the night was in full swing. A fan-favourite known for blending nostalgia with fresh drops, Blink’s signature big-room sound and eclectic setlist pulled fans from all styles – a masterclass in musical reinvention that felt both familiar and refreshingly new. Hands lifted in the air, ice-cold Heineken® in hand, as the crowd moved in sync with every beat – a shared moment of pure musical energy.
But the magic wasn’t just on stage. In a bold twist, Beautiful Mistakes and later Blink handed the reins over to the crowd, inviting fans to vote for the next genre drop, in real time. Whether it was EDM and House, rock or K-pop bops — the audience at Heineken® Refresh didn’t just follow the beat – they played a part in shaping it. This two-way exchange added a fresh layer to the experience, bringing fans closer to the music and making the night feel uniquely their own. Most importantly, it encouraged music lovers to discover new sounds and step out of their usual playlists — staying true to the spirit of the Heineken® Refresh movement.
The atmosphere shifted as HYO took the stage, blending her K-pop legacy with bold, high-impact electro and EDM. Backed by a live choir and subtle nods to her Girls’ Generation legacy, she opened with a captivating performance that brought a wave of excitement and emotion through the crowd – setting the tone perfectly for what came next.
Zedd – the Grammy-winning DJ-producer – stood at the pinnacle of the night and delivered a masterclass in high-energy performance. His set flowed with cinematic builds, precision drops, and dazzling visuals that captivated from the first beat. As the beats kicked in, the crowd surged – friends jumping in sync, hands in the air, shouting every drop; strangers turned instant crew, riding the same rhythm. It was the kind of unforgettable night that lit up the venue — the kind Heineken® Refresh is known for, where world-class music meets a refreshing vibe, and every moment pulls fans closer together.
“Heineken® Refresh is more than just music — it’s about discovery and shared experience. It’s about stepping into the unexpected, whether that’s a new genre, a surprising venue, or a connection with someone you’ve just met,” said Shaun Lim, Marketing Manager – Premium, Heineken Malaysia Berhad. “This marks our third year of building Heineken®’s music platform, and each year we’ve raised the bar in how fans experience music and connect with one another. From spontaneous pop-ups to this epic closing vibe, we’ve reimagined how music brings people together — especially when it’s shared with an ice-cold Heineken®. With each Refresh Your Music, Refresh Your Nights campaign, Heineken® will continue to inspire music lovers to step out of the familiar, discover new sounds, and spark new connections.”
Earlier in the night, the much-anticipated Heineken® Moment lit up the highlands sky. Fireworks erupted in sync with the beat, a kaleidoscope of lights cascading across the venue – a full-sensory celebration that brought the crowd together in a shared experience.
From unconventional music pop-ups in everyday spaces to this epic highland finale, Heineken® Refresh 2025 brought genres – and people – together in unexpected ways. It didn’t just showcase music discovery. It reimagined how we connect through it.
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Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.
