Juniper
Tealive, Southeast Asia’s top lifestyle tea brand, has officially entered the fast-moving consumer goods (FMCG) market with the launch of its first 3-in-1 sachet beverage range. With milk tea, coffee, and chocolate variants, these convenient sachets deliver indulgent, cafe-quality taste anytime, anywhere. The launch event was held today at IOI City Mall in conjunction with Tealive’s new menu launch.
Former Minister and popular podcaster Khairy Jamaluddin, a vocal advocate of innovation and Malaysian entrepreneurship, officiated the launch. “Tealive’s journey from kiosks to homes is not just a business evolution, but a cultural one,” said Khairy. “This is a proud moment for Malaysian innovation. We’re not only exporting products but also our lifestyle and identity.”
Founder and CEO Bryan Loo described the launch as a bold new chapter for Tealive and a strategic move to future-proof the brand by tapping into lifestyle shifts towards convenience and at-home consumption. “We wanted to make our best-loved flavours accessible wherever our fans are. This 3-in-1 range is our way of bringing those special Tealive moments into everyday routines — whether you’re commuting, at work, or simply relaxing at home,” said Loo.
The new range will be available exclusively at AEON and Tealive stores nationwide, plus e-commerce from 15 June, before expanding to more retail channels in July. Each box, priced at RM12.90, contains five to six sachets made with premium ingredients for a creamy, rich, and authentic flavour experience. The full lineup includes:
- Milk Tea: Signature Milk Tea, Matcha Tea, Teh Tarik
- Coffee: Signature Coffee, Caramel Macchiato, Hazelnut Coffee
- Chocolate: Signature Coco, Dark Chocolate, Chocolate Hazelnut
Loo said, “We knew our sachets had to do more than just taste good. They have to evoke the full Tealive brewing positivity experience with every sip. With that, we’ve invested in sourcing high-quality ingredients and flavour profiles that mirror what you’d taste in our outlets.”
Tealive’s sachet drinks are positioned to stand out in a competitive FMCG landscape. Loo cited the brand’s trust, flavour innovation, ingredient integrity, and emotional connection with consumers as key differentiators. “We’ve built Tealive as a lifestyle brand, not just a product. That connection ensures repeat purchases and long-term loyalty. Furthermore, it’s not just about making it convenient — it’s about showing that Malaysian-made can mean world-class. Supporting local isn’t just patriotic; it’s a smart choice when the quality speaks for itself,” Loo added.
Khairy echoed this sentiment, noting, “We need more Malaysian brands like Tealive to lead with pride and authenticity. Supporting local is not just patriotic— we’re backing jobs, dreams, and the future of our own economy. Let’s be more intentional with our choices and support the innovators shaping tomorrow’s Malaysia.”
Khairy also praised Tealive’s entrepreneurial spirit and its commitment to local innovation. “As someone who’s always championed Malaysian brands expanding their horizons, I’m proud to witness Tealive’s next evolution. We have talent, ideas and tenacity. What Malaysian brands need now is collective belief and strategic support to scale regionally and globally.”
According to Frost & Sullivan, the Malaysian tea shop segment is expected to grow at a CAGR of 9.6% from 2024 to 2029, outpacing the broader beverage industry. Tealive is positioned to tap into both retail & FMCG growth.
The launch event also introduced an exciting menu refresh. For customers seeking lighter options, Tealive is introducing a new category of light milk teas, crafted to meet the needs of health-conscious tea lovers. Fan-favourite Bang Bang drinks are returning with an upgraded formulation, offering richer textures and creamier finishes, while the new Da Hong Pao tea and Snowy series add to the premium taste experience. Loo explained, “This menu refresh is about catering to evolving lifestyles and flavour preferences. From the indulgent to the balanced, we’re ensuring there’s something for everyone.”
Complementing the product announcements, Tealive also revealed a series of exclusive collaborations with local Malaysian brands to release limited-edition merchandise. These co-creations are designed to celebrate Malaysian creativity, heritage, and pride.
