Juniper
The highly anticipated Watsons K-Beauty Festa is returning for the second year. The 2024 edition is set to take place for a month-long duration happening from 23 April to 13 May 2024 with the campaign titled ‘Watsons K-Beauty Festa: Be Seoul Beautiful’.
Following the highly successful Watsons K-Beauty Festa last year, Watsons is excited to unveil an expanded selection of Korean beauty brands across all categories including healthcare, skincare, personal care, cosmetics, and exciting K-pop merchandise.
“As Malaysia’s number one O+O health and beauty retailer, we are thrilled to bring back the biggest K-Beauty Festa to our beloved customers. We see this as an opportunity to offer a wide range of selections to our customers, especially K-pop enthusiasts. Throughout the month, consumers and members can fully immerse themselves in the best Korean products available at Watsons. We will continue to develop exciting programs like these for our customers.,” said Caryn Loh, Managing Director, Watsons Malaysia and Regional Exclusives Director at Watsons International.
The Watsons K-Beauty Festa ‘Be Seoul Beautiful’ kicks off with the Spend & Win contest, where twenty (20) lucky Watsons Club members have the chance to win a 5D4N trip to Seoul, Korea in collaboration with the Korea Tourism Organization Malaysia. To participate, Watsons Club members must spend RM120 or more on participating brands’ products in-store and online and submit their entries from 23 April to 13 May 2024.
With more than 52 participating brands showcasing a variety of branded experiences and product selections available during this promotion, customers will also receive an instant RM10 OFF for a purchase of RM120 & GET KAKAO FRIENDS sling pouch for a purchase of RM180 on these participating brands.
Caryn added, “With the growing K-beauty trend, we are honoured to collaborate with the Korea Tourism Organization Malaysia again in this campaign. We aim to reward our members with a trip to Korea, allowing them to experience amazing attractions during the beautiful autumn season.”
“KTO Malaysia is excited to announce our ongoing collaboration with Watsons Malaysia for the second year running. Our shared goal remains unwavering: to showcase Korea as an irresistible tourist destination while enhancing Watsons’ allure as a top brand in Malaysia. With more k-experiences and k-cosmetics brands, we are ready to capture the hearts of our customers” said Mr Moon Sangho, Managing Director, Korea Tourism Organization (Malaysia Office).
In addition, as part of the campaign, customers can attend the four-day Watsons K-Beauty Festa ‘Be Seoul Beautiful’ event at JioSpace, Petaling Jaya from 9 to 12 May 2024. Visitors to the event will have the chance to immerse themselves in the Korean fiesta mood, with exciting activities including hands-on experiences, skincare workshops, Korean delicacies, meet and greets with well-known content creators, and much more. Register for this event to receive an RM20 e-cash voucher. Click here to find out more.
For more information on Watsons K-Beauty Festa, visit https://bit.ly/pr-k-beauty-rsvp –
