The Exchange TRX Unveils A Festive Dreamscape With ‘Twirl Into Wonderland’

Experience the joyful spirit of Christmas at The Exchange TRX with festive performances set against stunning festive décor, offering a lively and immersive celebration for all to enjoy

This festive season, The Exchange TRX invites guests to Twirl into Wonderland, a thoughtfully curated Christmas experience that transforms the lifestyle destination into a world of luminous beauty, creativity, and festive elegance. Running from now until 4 January 2026, the campaign brings the spirit of the season to life through immersive installations, inspired activations, and meaningful moments designed for all to enjoy.

At the heart of the celebration is a stunning festive carousel at Central Exchange, Ground Floor, surrounded by enchanting décor and a curated selection of seasonal pop-ups. Guests can explore holiday offerings from L’Oréal Luxe brands, including YSL, Armani, Lancôme, and Shu Uemura; discover Molton Brown’s indulgent gifting collections; and delight in Godiva’s chocolate gift sets and soft serve treats. The space also features SEIBU’s apparel and home décor selections, along with whimsical cotton candy and popcorn carts that add a playful touch to the festive atmosphere. Priced at RM10 per ride, all proceeds from the carousel will support World Vision Malaysia, reflecting The Exchange TRX’s commitment to sharing the season’s warmth with the community.

“Christmas is about connection, discovery, and the joy of giving,” said Trevor Hill, General Manager at The Exchange TRX. “Twirl into Wonderland invites guests to experience the season through moments that spark delight and togetherness. Every corner of The Exchange TRX has been designed to capture the wonder of the holidays and the happiness of sharing it with others.”

Guests can expect a multitude of activities and entertainment when they ‘Twirl Into Wonderland’ at The Exchange TRX and have the chance to engage in multiple interactive pop-ups which include getting a fragrance consultation at Armani Beauty, enjoying a pampering massage at Molton Brown, discovering Diptyque’s 2025 Holiday Collection and indulging in seasonal delights from Godiva
Louis Vuitton unveils its 2025 Holiday campaign with an enchanted carousel adventure. Now
through December 31, 2024, visitors are invited to celebrate the season in style and embrace the
holiday spirit at the Louis Vuitton Holidays exclusive pop-up

Louis Vuitton unveils its 2025 Holiday campaign with an enchanted carousel adventure. Now through December 31, 2025, visitors are invited to celebrate the season in style and embrace the holiday spirit at the Louis Vuitton Holidays exclusive pop-up. This festive escape is filled with whimsical surprises, treats, and curated luxury gifting ideas, perfect for spreading joy to loved ones—or for selecting something truly special for oneself this season.

At TRX City Park, Avatar: Journey Through Pandora brings a touch of cinematic magic from 5 to 28 December 2025. Inspired by Pandora’s bioluminescent landscapes, the installation features glowing flora, sculptural canopies, and radiant sky pavilions that transform the park into an otherworldly escape. Designed as a family-friendly and camera-ready experience, it offers a spectacular festive addition to the season’s celebrations.

Celebrate Christmas with exclusive rewards at The Exchange TRX. Shoppers who meet the spending requirements can redeem an Exclusive Festive Blind Box, a Holiday Carousel Scented Candle and a Rituals Festive Gift Set & Godiva G Cube Chocolates at the Redemption Counter located on the Ground Floor (opposite Estée Lauder)

Adding to the magic, guests can enjoy festive performances and activations across the destination, including a Christmas Parade, live carolling, Santa meet-and-greets, and interactive pop-ups such as:

  • POP MART at MRT Plaza: A whimsical display featuring a crystal ornament and festive décor.
  • Fresh ‘A Taste of Holiday’ at Beauty Galleria: A sensorial pop-up spotlighting scent, skincare, and holiday gifting.
  • Radiant Korea at Urban Node: A showcase celebrating Korea’s beauty, skincare, and F&B culture.
  • Holiday pop-ups at the Concourse: Festive fun featuring a Christmas Market and a Harry Potter & Disney Breakfast Buddies Pop-Up.
Visitors can look forward to a range of festive performances and activities including the Santarina Dance, Christmas Magic Show, Santa Meet & Greet, Christmas Ballet Dance, Acapella Performance, Carolling and many other exciting shows at Central Exchange

At Raintree Plaza, The Exchange TRX’s signature 60-ft Christmas tree adds a striking festive landmark to the district. Adorned with shimmering ornaments and illuminated by golden lights, the towering tree forms the centrepiece of the open-air plaza, while a charming holiday train nearby enhances the joyful ambience. Families can enjoy a delightful ride that complements the modern skyline and the season’s celebrations.

Guests can also enjoy exclusive festive offerings and experiences from brands throughout the destination, making The Exchange TRX a true Christmas wonderland to shop, dine, and play this holiday season. To make the experience even more rewarding, Twirl into Wonderland also introduces three festive redemption tiers, each offering exclusive seasonal treasures:

  • Exclusive Festive Blind Box: Spend RM600 (RM500 with UOB credit or debit card) in a single receipt to redeem.
  • Holiday Carousel Scented Candle: Spend RM3,000 (RM2,500 with UOB credit or debit card) in two receipts to redeem.
  • Member Exclusive – Rituals Festive Gift Set & Godiva G Cube Chocolates: Spend RM10,500 (RM10,000 with UOB credit or debit card) in three receipts to redeem.
The Exchange TRX’s Christmas campaign – Twirl Into Wonderland, was officially launched by Trevor Hill, General Manager and Jessica Leong, Head of Marketing at The Exchange TRX on 27 November. The campaign runs from now until 4 January 2026, transforming Central Exchange into a beautiful dreamscape with a curated selection of seasonal pop-ups. Visitors can admire vibrant installations, beautiful Christmas trees and a festive carousel at the heart of the celebration

From discovering beautifully curated gifts to indulging in festive performances and embracing the joy of giving, Twirl into Wonderland promises a Christmas experience where every moment shines brighter and every visit feels extraordinary.

For more information, visit: https://www.theexchange.my/, or follow The Exchange TRX on Facebook and Instagram.

Juniper

City slicker, prolific blogger and food lover who loves to review products and food & everything else in between.

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