Juniper
The competitive fray of e-commerce has led to increased competition in the e-commerce industry in Malaysia, suggesting that growth is imminent for local operators. With that 11street, Malaysia’s No. 2 online marketplace – is driving initiatives to accelerate its business growth by introducing a plethora of local and international products to Malaysia’s e-commerce industry.
Chuljin Yoon, Chief Operating Officer of 11street shared “With the rapid digitalisation of economies, we are looking at a world of connected businesses. China, Japan, Korea and USA top the chart for active e-commerce penetration, so no doubt Southeast Asian countries including Malaysia are a melting pot of opportunities for the e-commerce boom to take place.
As an online marketplace, 11street serves the role in proving consumers with the convenience of online shopping and a greater product variety at competitive prices, locally and internationally, while growing the local e-commerce market.”
Yoon also pointed out that since 2016, CBT in Malaysia has been experiencing exponential growth. For 11street Malaysia alone, the total order volume for global products has grown remarkably by double this year as compared to 2016. The most popular countries whose products are most sought after were China, Japan, Korea and USA. Worth mentioning, the total order for China products grew by 9 times this year with more than 70% purchase under the home improvement and personal care range of products.
Global products of the highest demand were items such as car camera, cosmetics make-up bag, travel bag and electronic gadgets, so with this information and through their capital insights, 11street is en route to execute campaigns that benefit consumers with a wider product variety, yet continues to boost the growth of e-commerce in Malaysia.
Meeting Local Demands with the ‘Shocking? YES!’ Campaign
Through an 11street survey, shoppers have revealed that price plays a key factor when it comes to online shopping; the other factor includes product abundance for all categories across international brand standards.
Yoon aleborated: “Consumers shop online for lower prices. Apart from sourcing for affordable and a greater variety of quality products, 11street’s commitment is to deliver a holistic, online marketplace to Malaysian consumers where they can find great discounts and an exciting shopping experience in a single place. 11street seeks to deliver convenience to our shoppers at lower prices – guaranteed!”
More than 100,000 Lowest Price Guaranteed Deals and Free Shipping for Purchase Above RM29
By collaborating with thousands of locally established and globally recognised brands, the launch of 11street’s year-end online shopping campaign – ‘Shocking? YES!’ – will introduce 100,000 Lowest Price Guaranteed products and free shipping for purchases above RM29 under the Shocking Deals section beginning 1 November 2017 and ending 31 December 2017, with over thousands of sellers and international brands to shop from.
For more information on 11street’s ‘Shocking? YES!’ Campaign and its series of Shocking Deals, please visit www.11street.my
