Juniper
Founded by Gucci in 2013, CHIME FOR CHANGE raises funds and awareness for girls’ and women’s rights globally. Co-founded by Gucci Creative Director Frida Giannini, actor Salma Hayek Pinault and singer Beyoncé Knowles-Carter, the campaign aims to unite the voices speaking out for girls and women around the world, promoting the key pillars of Education, Health and Justice. CHIME FOR CHANGE is powered by Catapult, the first crowd-funding site where people can make real change happen for girls and women. CHIME FOR CHANGE selected Catapult as a strategic partner to ensure transparency, accountability and measurable impact, by allowing the CHIME FOR CHANGE community to choose exactly where their donations go and to track the results of their contributions on www.chimeforchange.org.
Gucci Parfums has announced a minimum pledge of $1 million to support CHIME FOR CHANGE projects through the sales of five designated iconic Gucci fragrances. With a unique donation code in each product, consumers will be able to help improve the lives of girls and women by choosing to support projects promoting Education, Health or Justice. Gucci Parfums is encouraging consumers to redeem their donation codes online and to share their involvement, spreading the message of the campaign.
Each consumer has the power to change lives. For example, one voucher code can provide :
– 2 days of education, daily nourishment and primary healthcare for a student in Kenya
– tetanus vaccines for two pregnant mothers and their unborn children in Cambodia
– a trained paralegal to woman denied legal rights in India to complete and process critical paperwork so she can obtain the title to her family land.
Joanne Crewes, President of P & G Prestige, producer of Gucci Parfums and CHIME FOR CHANGE Advisory Board Member, teamed up with Giannini to create the Gucci Parfums donation program.
“We are so proud to participate in this life-changing program,” said Crewes. “It was important for Gucci Parfums to join forces together and support the CHIME FOR CHANGE movement. We are engaging consumers and lovers of Gucci fragrances to help us on our mission. When a consumer purchases a Gucci fragrance, she or he finds a unique code on the pack. That code is entered on www.chimeforchange.org and the purchaser can decide where the donation goes: Education, Health or Justice. Consumers can instantly share their contribution on social networks and follow the impact of the donation.”
To stay informed, visit www.chimeforchange.org and join their community on Facebook at www.facebook.com/chimeforchange
PARTICIPATING GUCCI FRAGRANCES:
Flora by Gucci: Inspired by Gucci’s iconic Flora pattern, created for Princess Grace of Monaco, Flora by Gucci is the scent of feminine glamour and sensual sophistication, and is rooted in an Italian olfactory world.
Gucci Guilty pour Femme and Gucci Guilty pour Homme: for the young, audacious and discerning iconoclast, Gucci Guilty suits a contemporary rebel – the very scent of defiance.
Gucci Première: celebrating the star in every woman, Gucci Première combines strength, power and presence with sensual femininity, because every woman deserves her red carpet moment.
Gucci Made To Measure: for a worldly, refined and astute man who appreciates the very best and whose consummate attention to detail and authority in matters of taste mark him out as a genuine, distinctive connoisseur.
LINE UP
Flora by Gucci EDT 75ml RM361
Gucci Guilty pour Femme EDT 50ml RM270
Gucci Guilty pour Homme EDT 90ml RM291
Gucci Première EDP 75ml RM455
Gucci Made To Measure EDT 90ml RM305
Isn’t it wonderful feeling to purchase a fragrance and make a difference to someone’s life? There are so many women and children whose lives would be better off with just a small contribution and our lives would be all the richer knowing that we can help someone improve their lives.
This campaign is really meaningful and creative to help women and girls. 🙂