Juniper
‘Get ready to glow, celebrate, and own your Raya! This festive season, guardian Malaysia is turning up the excitement with its empowering brand vision, ‘Own Your Beautiful. Take Control of Your Wellbeing.’
As Malaysians gear up for family reunions, delicious feasts, and Raya glam, guardian is here to help you look, feel, and celebrate your best self with its special campaign – “Serlahkan PeRAYAan Mu dengan guardian” (Own Your Raya Celebrations with guardian).
Priscilla Wu, Managing Director of guardian Malaysia, shared:
“Hari Raya is all about joy, love, and togetherness! It’s the perfect time to take pride in the effort you put into making the celebration special—not just for your family but for yourself too! Celebrate your best self with guardian. With guardian as your trusted partner, we’re here to help you shine with confidence, beauty, and well-being, so you can truly OWN your Raya celebrations with guardian!”
“Beyond the spiritual, mental, and physical preparations of Ramadhan, self-care is key! Whether it’s glowing skin, luscious hair, or overall wellness, guardian has everything you need to step into Raya feeling radiant, confident, and revitalized.”
To bring this spirit to life, guardian Malaysia has launched a fun, heartwarming Raya musical film, “Serlahkan PeRAYAan Mu dengan guardian.” Set on the first morning of Hari Raya, the film follows a small but lively family as they proudly reveal to their nosy-but-lovable visitors how they took charge of their health and beauty glow-ups—with a little help from guardian!
In line with guardian’s #loveforlocal initiative to support local talent, the film stars the talented actress and singer Alyssa Dezek as the lead actor. This musical film is a feel-good reminder that everyone deserves to feel their best—at any stage of life!
“We know self-care is essential, and beyond the spiritual and physical preparations of Ramadhan, it’s important to take time for YOU.
“Whether it’s glowing skin, luscious hair, or overall wellness, guardian has everything you need to feel radiant, confident, and revitalized this Raya season. From health essentials to skincare and beauty must-haves, guardian is here to be your go-to self-care companion,” adds Priscilla.
Catch the film NOW on YouTube and all guardian digital platforms!
This Raya, guardian will continue to celebrate self-expression via our #loveforlocal initiative that guardian Malaysia has been championing for the past year whereby we support homegrown brands and talents.
This Raya, guardian will be collaborating with renowned local fashion brand Fiziwoo who will bring Malaysia’s diverse beauty to life through their fashionable design.
Just as beauty is personal and unique, so is fashion. Through this collaboration, guardian empowers Malaysians to express themselves not just through self-care and wellbeing, but also through fashion that reflects their identity.
By working with local designers, we create a space where beauty, confidence and culture come together – allowing every individual to truly Own Their Beautiful in their own way.
Through this collaboration, Fiziwoo will be gifting exclusive Raya gifts on top of guardian’s exclusive products for shopper purchases worth over RM 150. ”
In the spirit of Ramadan—a time of self-reflection, growth, and compassion—guardian continued its tradition of giving back to the less fortunate by organizing a special shopping spree. This initiative provided Raya gifts worth RM10,000 to 100 children from Pertubuhan Kebajikan Dan Perlindungan Nur Qaseh Malaysia, spreading joy and celebration during this meaningful season.”
To help Malaysians OWN their Raya celebrations, guardian is rolling out massive Raya deals, discounts, rewards and new product launches including trending brands across all guardian stores and online—so keep an eye out!
Up to 50% OFF on selected beauty and personal care brands with exclusive Raya Gift With Purchase (GWP) Rewards! Get amazing gifts like, electric BBQ grill, ceramic casserole pot, G LED wireless speakers and chic beauty pouch bags. Green guardian Raya packets are also available for redemption while stocks last.
So, Malaysians, are you ready to OWN YOUR RAYA with guardian? Let’s make this Hari Raya the most radiant, confident, and unforgettable one yet.
