Juniper
Mr. Jasper Lim, Executive Director, Tohtonku Sdn Bhd
Ms. Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson Group
BaseUp, a wellness brand developed under Tohtonku Sdn Bhd (“Tohtonku”), officially launches in Malaysia today, redefining modern health with its philosophy, “Wellness Starts at the Base.” This launch marks a pivotal milestone for Tohtonku as it expands into the wellness and health category, leveraging over 60 years of experience and a strong ecosystem of resources to address the evolving needs of today’s consumers.
BaseUp is designed to address one of today’s most prevalent challenges—stress, often driven by over-digitalisation—which may impact multiple aspects of health, including skin appearance, gut health, hormonal balance, and sleep quality. This growing concern is reflected in national data. Recent reports indicate that 54.4% [1] of Malaysian adults are overweight or obese—the highest in Southeast Asia—while 33.8% [2] report symptoms of insomnia. Additionally, data from Malaysia’s National Cancer Registry shows that skin cancers account for 2.6% [3] of all reported cases, reflecting broader lifestyle-related health challenges faced by the population.
“We launched BaseUp because many of the health issues we face today are interconnected. Stress does not only remain in the mind—it manifests physically, affecting gut health, sleep quality, hormonal balance, and even the skin. When one issue arises, it often triggers another, creating a domino effect,” said Jasper Lim, Executive Director of Tohtonku.
– Ms. Lim Bee Gaik, Head of Marketing, Tohtonku Sdn Bhd
– Mr. KC Liew, Head of Health of Watsons Malaysia
– Ms. Winnie Pok, General Manager (Commercial), Tohtonku Sdn Bhd
– Mr. Jasper Lim, Executive Director, Tohtonku Sdn Bhd
– Ms. Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson Group
– Mr. Kelvin Lim, Alternative Director, Tohtonku Sdn Bhd
– Ms. Shirley Looi, Head Of Sales (Commercial), Tohtonku Sdn Bhd
While many solutions focus on addressing symptoms, BaseUp takes a different approach by targeting health at its foundation—addressing root causes from within, at the base. BaseUp introduces four products that are proven, tried and tested by science experts. Each formulation features unique, Korean-inspired patented and potent active ingredients, supported by clinical studies and published research, and
delivered at effective dosages in a convenient liquid format to support optimal absorption.
All BaseUp products are manufactured in Malaysia in compliance with JAKIM Halal certification standards, combining imported scientific innovations with trusted local regulatory standards.
BaseUp is now selling at RM99.90, available exclusively at Watsons Malaysia, across 476 stores nationwide, as well as via e-commerce Shopee and Lazada, making BaseUp accessible to consumers across Malaysia. For more information, find out from BaseUp official website: https://www.baseup.com.my/
This launch marks the brand’s first step in its commitment to champion modern wellness, starting from the base.
Product Information
BaseUp White Tomato Glo
Contains 500mg of White Tomato Extract, a powerful antioxidant, combined with 250mg of Glutathione derived from Torula Yeast Extract, an innovative “drinkable sunscreen” formulated to help protect skin from UV-induced damage and support brighter-looking skin. It’s enhanced with Belight3™ [4], a patented ingredient supported by clinical research to help reduce the appearance of pigmentation. Study shows that Belight3™ is proven to inhibit as high as 85% of Tyrosine – a protein directly responsible for skin melanin production. This patented ingredient is clinically proven to brighten skin by 22.4%, visibly reducing dark spots in 12 weeks.
BaseUp Xlimm Biotic Orange
A modern approach to weight management, formulated with 400mg of patented Morosil® Blood Orange Extract [5] to support weight management by blocking fat cells formation. This product is also enriched with postbiotics derived from 10 billion probiotic cells to improve gut microbiome balance. Clinical study of 102 overweight adults over 3 – 6 months with the same daily dosage, showed result of significant
weight loss of 3kg, with an average of 7cm reduction in waist circumference in 3 months.
BaseUp FemmeVital NMN
Developed to support women’s vitality and cellular energy, containing patented Uthever® NMN [6] (World’s Best NMN) to promote cellular energy production and slow down ageing. Based on a clinical study of 66 healthy adults over 2 months with 300mg of Uthever® NMN, results showed +38% more energy in respondents’ cells. This product is also enriched with Evening Primrose Oil (EPO) to help support hormonal balance and overall women’s well-being, including mood fluctuations.
BaseUp AshwaDream
Formulated to support stress management and promote restful sleep. This product contains patented KSM-66® Ashwagandha [7] to support stress resilience and relaxation. Based on a clinical study of 58 adults supplemented with 600mg of KSM-66® Ashwagandha daily for over 10 weeks, result showed significant improvement in Sleep Efficiency scores, it observed 83.48 (2.83) increased after 10 weeks, with a 75.63 (2.70) baseline for test. This product is also enhanced with Magnesium
Glycinate and L-Theanine to help calm the nervous system and support better sleep quality without causing drowsiness.
Sources
[1] NHMS. Institute for Public Health. (n.d.). https://iku.nih.gov.my/nhms
[2] C;, Z. A. K. M. (n.d.). Epidemiology of insomnia in Malaysian Adults: A community-based survey in 4 urban areas. Asia-Pacific journal of public health. https://pubmed.ncbi.nlm.nih.gov/19124316/
[3] The Malaysia summary of National Cancer Institut kanser Negara. (n.d.). https://nci.moh.gov.my/images/pdf_folder/SUMMARY-OF-MALAYSIA-NATIONAL-CANCER-REGISTRY-REPORT-2017-2021.pdf
[4] Tursi, F., Pourtau, L., Roveda, G., De Ponti, I., Gaudout, D., Moras, B., Pouchieu, C., & Nobile, V. (2025, February 5). Clinical efficacy of Belight3TM on dark spot pigmentation in Caucasian subjects. MDPI. https://www.mdpi.com/2079-9284/12/1/27
[5] Seng, N. (2025, December 18). MorosilTM – the award-winning ingredient in weight management. ITS Nutriscience. https://www.its-nutriscience.com/featured-products/morosil-the-award-winning-ingredient-in-weight-management/
[6] Clinical study. Uthever®︎. (2025, July 5). https://www.uthever.com/scientific-research/clinical-study/
[7] Langade D;Kanchi S;Salve J;Debnath K;Ambegaokar D; (n.d.). Efficacy and safety of ashwagandha (Withania somnifera) root extract in insomnia and anxiety: A double-blind, randomized, placebo-controlled study. Cureus. https://pubmed.ncbi.nlm.nih.gov/31728244/
