Juniper
PUMA, the fastest sports brand in the world, has released the Slipstream sneaker, unveiling a campaign with its new APAC ambassador, NCT 127.
PUMA’s next-generation sneaker brings ‘80s basketball to the modern day. Without compromising its performance roots, the Slipstream is a court classic reinvented.
35 years after its first release, PUMA pens the latest chapter in the saga of the iconic Slipstream. This summer, the storied Slipstream makes its return in a plethora of colorways and makeups. The sneaker features an undeniably clean and modern look with its silhouette tooling and upper/midsole design.
The Slipstream Campaign with NCT 127 depicts the theme of traveling back in time to the ‘80s when the shoes first debuted. The campaign goes for a vintage street concept, featuring graffiti walls, old cars, and street shops that recall the spirit of that time. Eight members of NCT 127 are featured in the campaign with the exception of Yuta, who was unable to participate in the photoshoot after testing positive for COVID-19.
As part of the campaign activation, PUMA Malaysia has prepared an exciting gift-with-purchase for consumers. Exclusive, limited edition NCT 127 photocards will be given to consumers who purchase the new Slipstream sneakers on a first-come first-serve basis. More information will be shared at a closer date towards the Slipstream release.
PUMA announced NCT 127, a Korean K-POP group under SM Entertainment, as its APAC Ambassador on 25 July 2022. NCT 127 will actively participate in fifteen different APAC countries starting with the Slipstream Campaign.
Officials from PUMA Korea stated, “The Slipstream is an iconic sneaker that best depicts PUMA’s sports heritage, and we have high expectations for our first campaign with NCT 127 as our APAC ambassador.” They added, “With the reinterpreted modern design, we hope that the Slipstream, which is suitable not only for basketball courts but also for lifestyle and street fashions, will be embraced by more and more consumers.”
The new Slipstream will be released on PUMA.com and PUMA stores, and retailers (JD Sports, Foot Locker Malaysia, USC Fashion, Royal Sporting House and Sole What) from 15th September onwards.
