Adidas NEO

Launched in January 2013, adidas NEO features a multitude of styles and designs suited for today’s fashionable youth while still maintaining the brand’s original inspiration in sports style. The label includes funky footwear, apparel and accessories ranging in a kaleidoscope of colours, geometric graphics and playful prints. Looks vary from relaxed and sporty to edgy and colourful, the adidas NEO label collection reflects the latest fashion trends stirring up self-expression and encouraging individuality.

Living a carefree journey that lets teens make their own style, NEO will capture attention with unique and innovative fashion and design twists in the upcoming Spring merchandise. Products have multiple purposes or added value, such as built-in storage packs and reversible jackets.

NEO will release a fresh product offering each month, spotlighting a fashion trend interpreted in a different way. January’s focus was craft-inspired details with prints, embellishments and embroideries in rich fabrications. Key apparel offerings include mid-season jackets and sweatshirts to ward off Spring rain and wind and a wider range of denim fits for boys and girls.

In February, consumers created their own fun with different takes on colour and fresh plays on color blocking. NEO will be the top shopping destination for track pants, with the selection ranging from skinny to loose fits and encompassing styles from athletic to urban contemporary.

In March patterns are the highlight, featuring vibrant waves of colour, with subtle patterns that appear to be one thing but on close inspection reveal another. These will include camouflage prints and edgy takes on adidas NEO slogans with a focus on windbreakers and shirts.