Juniper
As Worthy Book (www.worthybook.my) prepares for their upcoming Ladies Edition, a Facebook contest (powered by Heppiface) is held with over 50 attractive prizes consisting of Fujifilm Instax camera, Chatime vouchers, GSC movie tickets and meal vouchers. Participants only need to submit a photo of their favourite female related brand and share their reason on www.facebook.com/worthybook/app_528524883827983 to qualify.
Worthy Book is a discount voucher publication which has attracted the participation of over 160 top Malaysian brands, with the likes of The Body Shop, Watson’s, Aster Spring, Subway, Krispy Kreme, Carl’s Jr etc in its previous “All-In-One” and “F&B” editions.
Following their success, a Ladies Edition will be released in all major bookstores by the first quarter of next year. Female consumers can expect interesting reviews, useful information alongside attractive vouchers catering from head to toe, including free samples in the book, valid for the whole year long. The target advertisers include hair saloons, beauty centres, spas, slimming centres, apparel and accessories stores as well as any brand targeting females aged between 18-35 in KL and Selangor.
“This fun contest allows us to better understand which brands attract and excite our female fans. We anticipate Ladies Edition will be a hit as close to 70% of our 10,250 fans are females, who are mostly students or young working adults.” said Jia, Co-Founder of Worthy Book.
Interested advertisers are welcome to visit www.facebook.com/worthybook or contact the Worthy Book team at info@worthybook.my or 03-7960-6100.
