Juniper
Yes Group Management Berhad (“Yes Group” or the “Company”), the operator of the “Yes Travel” brand and a Meetings, Incentives, Conferences, and Exhibitions (“MICE”) specialist principally involved in the provision of customised incentive travel solutions as well as event planning and management solutions, today proudly unveiled its prospectus in conjunction with its Initial Public Offering (“IPO”) and listing on the ACE Market of Bursa Malaysia Securities Berhad (“Bursa Securities”).
Founded through Yes Travel & Holidays Sdn. Bhd., whose operating history can be traced back to 2008, the prospectus launch marks the next chapter in its evolution from a corporate event planning and management solutions provider into a one-stop MICE solutions specialist. After expanding into domestic incentive travel in 2010 and overseas incentive travel in 2014, the Company has steadily built its capabilities in delivering end-to-end customised incentive travel and event organisation services for corporate customers. Supported by its service delivery track record, ISO 9001:2015-certified operational processes, supplier network and digital travel support through the Yes Travel mobile application, the listing exercise is expected to further strengthen the Company’s platform as it pursues regional expansion, talent development and new growth opportunities within the MICE and travel services industry.
The IPO comprises a public issue of 91.87 million new ordinary shares, representing 17.33% of Yes’ enlarged issued share capital of 530.00 million shares, as well as an offer for sale of 45.93 million existing shares, representing 8.67% of the enlarged issued share capital. Based on the IPO price of RM0.18 per share, the public issue is expected to raise gross proceeds of RM16.54 million for the Group.
Proceeds from the public issue will be utilised as follows:
- RM6.50 million for the expansion of ground transportation services in Europe and establishment of regional office in United Kingdom;
- RM3.00 million for the establishment of Yes Academy;
- RM3.04 million for general working capital; and
- RM4.00 million for the defrayment of listing expenses associated with the IPO exercise.
Ms. Angela Mak Shau Kwan, Managing Director of Yes Group said, “The launch of our prospectus marks a significant milestone in our corporate journey as we take the next step towards our listing on the ACE Market. Since our early beginnings, we have steadily built our capabilities in corporate event planning, incentive travel and MICE solutions, with a focus on delivering reliable, well-curated and memorable experiences for our customers. Through this IPO, we aim to strengthen our capabilities and support the next phase of growth, including the expansion of our ground transportation services in Europe and establishment of a regional office in the United Kingdom, the establishment of Yes Academy to nurture tour leaders and tour managers aligned with our service standards, as well as the continued expansion of our MM2H segment.”
Ms. Lim Chia Wei, Managing Director of Malacca Securities added, “Yes Travel has built a focused position within Malaysia’s corporate incentive travel and MICE solutions industry, supported by its operating history, end-to-end service model and established corporate customer base. With its expansion plans and listing on the ACE Market, the Group is well-positioned to enhance its visibility and pursue its next phase of growth as a public-listed company.”
According to the Independent Market Research Report, the MICE industry in Malaysia expanded from RM6.37 billion in 2022 to RM16.79 billion in 2024, before growing by a further 11.61% year-on-year to RM18.74 billion in 2025. For FYE 2026, Yes Group recorded RM67.03 million in revenue from its customised incentive travel solutions and event planning and management solutions, translating into an estimated market share of 0.36% of Malaysia’s MICE industry in 2025.
Malacca Securities Sdn. Bhd. is the Principal Adviser, Sponsor, Underwriter and Placement Agent for the IPO.
