Juniper
Giving people a reason to just chill, Luckin Coffee invites all Malaysians to slow down, hit pause, and take a moment to recharge from the daily hustle with the launch of its, limited-time Garfield collaboration launching this October. Running through October and November, the two-part campaign pairs Luckin Coffee’s seasonal, dessert-like beverages with Garfield’s iconic chill mindset to champion the art of a well
deserved break.
The campaign kicks off with ‘Just Chillin’ with Luckin!’ on 15 October 2026, encouraging coffee lovers to pause and enjoy a moment while on the go, with these special beverages that are available for a limited time only. On 13 November, the campaign transitions to ‘Cattitude ON’, encouraging consumers to tap into Garfield’s signature cheeky, sarcastic wit. Together, the collaboration serves as a playful reminder for everyone to unleash their fun and charismatic side.
The first wave of campaign, themed ‘Just Chillin with Luckin!’, encourages coffee lovers to indulge in a guilt-free, limited-time drinks inspired by classic European treats:
• Crème Brûlée Latte (Launching 15 October): A silky, pudding-like indulgence featuring a creamy vanilla aroma paired with smooth espresso, topped with velvety cream and a rich caramel drizzle.
• Tiramisu Latte (Launching 30 October): Designed as “tiramisu in a cup,” this comforting favorite balances a rich cocoa aroma with soft milk foam and a delicate dusting of cocoa powder.
As the season progresses, the momentum shifts to ‘Cattitude ON’, inviting fans to embrace unapologetic self-care, and fuel their daily grind with a playful touch of attitude with latest lineup of:
• Toffee Hazelnut Latte (Launching 13 November): A beloved favorite returning with its buttery blend of caramelized toffee and toasted hazelnut, paired with smooth milk and Gold Medal espresso.
• Black Sesame Hojicha Latte (Launching 27 November): An all-new Eastern inspired creation, layering rich black sesame and roasted hojicha tea over fresh milk with a touch of sea salt.
Beyond the beverages, fans can fully immerse themselves in the experience with co-branded packaging and limited-edition collectibles, including a 2-in-1 pillow blanket, plush pouches, magnetic monitor memo boards, and magnetic collectibles. Throughout the campaign, specially designed hot and iced cups alongside three different cup sleeve designs will be available for fans to collect. What’s more for delivery orders via GrabFood, an Garfield insulated bag is available with purchase of any two cups, while stocks last.
In addition, fans have even more reasons to unwind. From 15 to 22 October, customers who purchase any of the featured beverages via the Luckin Coffee app will be automatically entered into a draw to win from a prize pool valued at up to RM5,000. Curated to offer the ultimate relaxing getaway, the grand prize features a luxurious two-night hotel stay. Other prizes, such as revitalizing massage vouchers, movie tickets, and one week of free coffee vouchers, are also up for grabs. The prizes are specially curated to further amplify the campaign’s message to pause, recharge, and prioritize rest.
By pairing Luckin Coffee’s beverage innovation with Garfield’s legendary attitude, this collaboration brings coffee, self-care, and community together, reminding everyone that stepping back to recharge is not only essential, but entirely blissful. The Luckin Coffee x Garfield collaboration will be available for a limited time at all Luckin Coffee outlets in Malaysia. For more details on Luckin Coffee’s promotion, please stay tuned for updates on the Facebook, Instagram, TikTok, and XiaoHongShu social media channels or visit the Luckin Coffee app.
