Juniper
Tourism Selangor today officially launched the “Surprising Selangor TikTok Dance BGM Challenge”, a new digital tourism campaign inspired by the phenomenal success of FOLK SONG GALA: Selangor Edition. Organised by Tourism Selangor, with IOI Properties Group and JAN MEDIA MARKETING SDN BHD as co-organisers, the event was held at IOI City Mall and officiated by YB Dato’ Ng Suee Lim, Selangor EXCO Member in charge of Local Government, New Village Development and Tourism.
The event also celebrated a major milestone as FOLK SONG GALA: Selangor Edition officially surpassed 240 million views, making it the highest-viewed programme of Season 3 of FOLK SONG GALA and reaffirming the growing influence of cultural tourism collaboration between Malaysia and China.
Jointly produced by Tourism Selangor and Guangxi Radio and Television (GXRT), FOLK SONG GALA: Selangor Edition premiered in March 2026 as the first overseas edition of FOLK SONG GALA, GXRT’s flagship cultural tourism variety programme. By integrating music, culture, tourism and storytelling, the programme showcases Selangor’s multicultural heritage, iconic attractions, local traditions and vibrant lifestyle to audiences across China and beyond.
Highlighting the state’s capacity to host and welcome these international audiences, Mr. Alan Yau, Head of Hotels at IOI Properties Group, added, “As one of Malaysia’s leading property developers, IOI Properties Group is proud to support Visit Malaysia 2026 and Surprising Selangor 2026 through integrated destinations such as IOI Resort City, welcoming both local and international visitors. Today’s event reflects the strong partnership between the public and private sectors in promoting Selangor and Malaysia as vibrant tourism destinations. Thank you to Tourism Selangor, Tourism Malaysia, JAN Media and all our partners for making today’s event possible. We look forward to many more successful collaborations.”
Since its premiere, the programme has achieved remarkable success across television and digital platforms, attracting more than 240 million views and becoming one of the most influential tourism promotion initiatives between Malaysia and China. The programme has successfully demonstrated the power of entertainment-driven destination marketing while further strengthening people-to-people exchanges and cultural cooperation between the two countries.
Officiating the launch ceremony, YB Dato’ Ng Suee Lim said the outstanding achievement of FOLK SONG GALA: Selangor Edition proves that innovative cultural tourism initiatives can effectively connect with global audiences through digital platforms. “The success of FOLK SONG GALA: Selangor Edition reflects Selangor’s commitment toVembracing creative tourism promotion through culture, music and digital engagement.
Today, social media has become one of the most influential channels for travel inspiration, especially among younger generations. Through this TikTok Dance BGM Challenge, we hope to encourage more people to discover, experience and share the beauty of Selangor with the world,” he said.
The event featured two major segments, highlighting both the achievements of FOLK SONG GALA: Selangor Edition and Tourism Selangor’s next phase of digital tourism promotion. The first segment was the “Behind the Success of FOLK SONG GALA: Selangor Edition” Sharing Session, bringing together the key organisations and creative talents behind the programme.
The session featured Ms. Chua Yee Ling, Chief Executive Officer of Tourism Selangor, Malaysia; Mr. Wilfred Wong, General Manager of IOI City Mall; Ms. Jane Lee, General Manager oF JAN MEDIA MARKETING SDN BHD; Mdm Farhani Binti Samshudin, Public Relation Officer, Perbahanan Adat Melayu Dan Warisan Negeri Selangor Perbadanan Adat Melayu dan Warisan Negeri Selangor (PADAT); Malaysian Recording Artist Ms. Layla Sania, one of the featured artistes of FOLK SONG GALA: Selangor Edition; Ms. Helina Fong, representatives from Starlight Dance Crew, the team responsible for creating the official dance choreography inspired by the programme.
During the sharing session, the speakers discussed the creative vision behind the production, the collaboration between Malaysia and China, the integration of music and tourism, the choreography development process, destination storytelling, digital marketing strategies and the factors that contributed to the programme’s remarkable achievement of more than 240 million views.
The second segment marked the official launch of the “Surprising Selangor TikTok Dance BGM Challenge.” During the ceremony, Tourism Selangor unveiled the campaign’s official TikTok background music (BGM), specially produced by combining the iconic Malaysian folk song “Ikan Kekek” with the beloved Chinese classic “Wan Shui Qian Shan Zong Shi Qing”. The unique musical fusion symbolises the enduring friendship, cultural appreciation and tourism cooperation between Malaysia and China.
To officially launch the campaign, YB Dato’ Ng Suee Lim, under the guidance of the PADAT Dance Troupe, led all guests and participants in performing the campaign’s signature dance routine. The symbolic performance marked the official commencement of the Surprising Selangor TikTok Dance BGM Challenge, inviting Malaysians and audiences around the world to celebrate Selangor’s cultural diversity and promote the state’s tourism through music, dance and creative digital content.
The Surprising Selangor TikTok Dance BGM Challenge is open to participants from Malaysia and around the world and features two competition categories: the Designated Location Challenge and the Open Creative Challenge. Each category offers three award categories: Most Viewed Award, Most Shared Award and Most Creative Award, with winners receiving attractive prizes including air tickets, hotel accommodation and cash prizes.
Through this campaign, Tourism Selangor aims to inspire creators, travellers, dancers, influencers and members of the public to showcase Selangor’s diverse tourism experiences, rich cultural heritage and vibrant destinations through engaging short-form videos, further strengthening the state’s position as one of Southeast Asia’s leading tourism destinations.
The Surprising Selangor TikTok Dance BGM Challenge represents the next chapter of the success story created by FOLK SONG GALA: Selangor Edition, transforming viewers into creators and visitors into storytellers while continuing to elevate Selangor’s tourism brand on the global digital stage.
Registration: Participants may register via the official registration portal:
https://forms.gle/Cu4gcpHm2kASKetC7
For more information, please visit Tourism Selangor’s official website and social media platforms.
