Juniper
South Korean lifestyle and apparel brand TOPTEN10 opens its second Malaysian store at 1 Utama Shopping Centre on 31 July 2026, extending its presence in the Klang Valley following its debut at Sunway Pyramid earlier this year. Guided by its Good Wear philosophy, the brand offers comfortable, functional and easy-to-style clothing for men, women and children at accessible prices. The new location brings TOPTEN10’s collections closer to another established shopping community, giving more Malaysians the opportunity to experience the quality, fit and functional features of its clothing firsthand. It also creates a stronger connection between the brand and local shoppers as TOPTEN10 continues to learn what Malaysians value in the clothes they wear regularly.
“Malaysia is a market that perfectly balances fashion awareness, diversity, and value-driven consumer behavior,” said Tony Oh, Executive Director of Shinsung Tongsang Malaysia. “We see Malaysians as curious, adaptable, and receptive to brands that deliver quality and comfort without pretense. Our goal is to make TOPTEN10 a lifestyle brand that naturally fits into everyday life, offering clothing that feels good, looks modern, and works in Malaysia’s climate.”
Good Wear Designed Around Everyday Needs
Founded in Seoul in 2012 under Shinsung Tongsang Co., Ltd., TOPTEN10 is guided by its Good Wear philosophy, which prioritises comfort, functionality, durability and thoughtful design. The philosophy centres on the belief that quality clothing should bring greater ease and happiness to everyday life. Backed by more than five decades of textile and apparel manufacturing expertise, TOPTEN10 operates through a vertically integrated production system spanning material development, manufacturing and retail. This gives TOPTEN10 greater oversight of quality and consistency while supporting its commitment to practical clothing at good prices.
From Cooling Comfort to Flexible Movement: Collections for Everyday Malaysian Life With clothing for men, women and children, TOPTEN10 offers options for Malaysians across different ages, lifestyles and daily routines. From cooling comfort and sun protection to greater freedom of movement, each collection is designed around a specific everyday need.
TOPTEN10 COOL-Air Collection is designed to provide lasting comfort throughout the day. Engineered with an innovative inner cooling system, the collection offers a refreshing cooling feel suited to warm weather and everyday wear. The range includes COOL-Air Cotton T-shirts in plain, graphic and striped designs, alongside polo shirts, tank tops and long-sleeve options. Extending cooling comfort from the inside out, the collection also features COOL-Air Innerwear, made from ultralight, breathable fabric with moisture-absorbing and quick-drying properties.
TOPTEN10’s second Malaysian store is located at Lot S305, 2nd Floor Highstreet, 1 Utama Shopping Centre, and is open daily from 10 am to 10 pm. All gifts and offers are available while stocks last and are subject to applicable terms and conditions.
