Juniper
Distinguished guests, partners and members of the public gathered to witness the milestone moment, including (VVIP Group Photo from left):
Founder of Mix Store, Mr. Lim
Founder of SpiceC Media, Ms. Iring Tan
Deputy CEO of MoneyX, Mr. Choo
Deputy Director General of Tourism Malaysia, Mr. Samuel Lee
Organizer & Founder of Zen Capital, Ms. Regine Lim
Organizer & Founder of Zen Capital, Mr. Lawrence Choong
Organizer & Founder of Bungkuslab Connect, Mr. Kenzo Lim
Group Chairman of Hextar Group, Dato’ Ong
Group CEO of Hextar Group, Dato’ Eddie Ong
Hextar World Empire GM Head of Retail, Mr. Darrell Choy
President of World Gourmet, Dr. Peggy Chong
Founder of Taiwan Tea House, Mr. Lexus Leong
In celebration of the Lunar New Year, Horseperity Market, jointly organised by Bungkuslab Connect and Zen Capital, officially opened on 11 February 2026 at the outdoor plaza of Hextar World Empire City. Running from now until 22 February, the 19-day market presents the public with a festive urban experience that blends culture, lifestyle and social engagement into a vibrant Chinese New Year celebration.
Guided by the curatorial concept of “Culture × Lifestyle × Social Connection”, Horseperity Market transcends the conventional buying-and-selling framework of traditional markets. Instead, it emphasises spatial experience, content curation, and meaningful human interaction, aiming to create a welcoming public space where people are encouraged to linger, connect, and share the joy of the festive season.
Official Opening Ceremony Marks Auspicious Beginning and Community Unity
The official opening ceremony took place on 11 February 2026 at 2:00 PM and was jointly officiated by Dato’ Ong, Group Chairman of Hextar Group, and Dato’ Eddie Ong, Group CEO of Hextar Group. Set against a lively and festive Chinese New Year atmosphere, the ceremony symbolised an auspicious start and strong community togetherness.
The ceremony not only marked the grand opening of Horseperity Market but also symbolised the strengthening bond between urban communities, brands, and the public, ushering in a year filled with hope, positivity, and vibrant energy.
Appreciation to Hextar World: A Rare Urban Oasis
The organisers expressed their sincere appreciation to Hextar World for the collaboration opportunity, enabling Horseperity Market to be hosted at the distinctive Hextar World Empire City.
Founder of Bungkuslab Connect, Mr. Kenzo Lim, shared that the choice of venue was not solely based on its contemporary architectural design, but more importantly, its rare sense of openness and comfort within the urban environment.
“In a high-density city, spaces that allow people to stroll leisurely, interact comfortably, and even pause to work briefly are rare. Hextar World Empire City offers a refreshing sense of spaciousness and comfort, which is essential for a market experience,” he said.
He added that the venue’s relaxed and open atmosphere perfectly complements the curatorial vision of Horseperity Market, allowing the market to resonate organically with the space instead of merely occupying it.
Nurturing Talent and Brands: Beyond a Premium Night Market
Speaking on the vision behind the initiative, Kenzo emphasised that Horseperity Market is not driven solely by scale or short-term footfall, but aspires to create a low-risk incubation platform for nurturing talent and brands.
“We want the market to be a practical learning ground for startups, allowing local original brands to test their positioning and market response in real conditions,” he explained.
He further noted that for established mid-to-high-tier brands, participating in the market provides an opportunity to break out of their conventional circles, fostering collaborations and creative synergies alongside emerging local brands.
Kenzo also stressed that Horseperity Market does not subscribe to the notion of being labelled as a “premium night market.”
“A market is not a high-end bazaar. It is a B2B and B2C interaction platform formed by people, spaces and merchants — a social ecosystem.”
A Festive Cultural Line-Up: Seamless Integration Between Mall and Market
In tandem with Hextar World Empire City’s carefully curated Chinese New Year programmes, Horseperity Market features a diverse lineup of festive cultural activities that seamlessly blend tradition and modernity, creating a lively and immersive experience both indoors and outdoors.
Highlights throughout the market period include:
Traditional cultural music and festive instrumental performances
Lion dance performances and God of Prosperity blessing rituals
Live band performances and acoustic music sessions
Family-friendly interactive games and experiential activities
Visit Malaysia 2026 mascot parade within the market
Through the integrated programming, visitors can enjoy a full spectrum of festive experiences, ensuring that both the mall and outdoor market spaces remain vibrant and engaging — delivering a truly enjoyable and leisurely Chinese New Year celebration.
Brand Co-Creation × Festive Lifestyle Experience
Horseperity Market brings together a wide array of renowned brands and特色商户, including MixStore旗下品牌 Hokee, MoneyX, World Gourmet, Hai Di Lao, Kopi Hut, Kanika (Malaysia), Joymom, Cuckoo, Public Bank, and more. Each brand actively integrates into the market experience through creative participation and immersive engagements.
Tatawa also supports the initiative by promoting inclusive employment opportunities, enabling individuals from underprivileged communities to participate in the market and interact meaningfully with the public.
Organizer & Founder of Zen Capital, Ms. Regine Lim, remarked that brands at Horseperity Market do more than operate booths — they become integral components of the overall festive lifestyle narrative, co-creating a holistic Chinese New Year experience together with the space and community.
Resource Integration and Platform Sharing: A New Business Ecosystem
In his opening address, Dato’ Eddie Ong, Group CEO of Hextar Group, extended early festive greetings to all distinguished guests and highlighted the emerging era of resource integration and platform sharing. He emphasised that businesses today no longer operate in silos, but grow through collaborative platforms that enable mutual success.
This ecosystem empowers emerging young entrepreneurs to leverage the resources and expertise of established enterprises, accelerating their growth and unlocking greater opportunities.
Meanwhile, Organizer & Founder of Zen Capital, Mr. Lawrence Choong, expressed special appreciation to nearly 160 business leaders who attended the ceremony, noting that their presence not only boosted confidence among participating vendors but also allowed brands to witness firsthand the dynamic business ecosystem fostered by Horseperity Market.
Event Information
Event Name: Horseperity Market 马上来市集
Organisers: Bungkuslab Connect, Zen Capital
Dates: 4 February – 22 February 2026
Venue: Hextar World Empire City (Outdoor Plaza)
Official Instagram: instagram.com/bungkuslabconnect
Creating a Chinese New Year Social Ecosystem Where Talent, Brands and Urban Spaces Thrive Together
