Juniper
Following the overwhelming response to the debut of the Echappe collection earlier this year, FILA is proud to introduce the Echappe LX, now debuting in two bold new colourways, Mocha and Olive, adding to the existing colours of Choco and Cream. Designed to amplify fashion trends and inject vibrant energy into everyday style, the Echappe LX continues the collection’s momentum with a fearless new edge.
With its futuristic design and versatile aesthetic, the Echappe LX reflects the bold moves of Gen Alpha, a generation that lives through boundless courage and expressive fashion taste. Breathable mesh upper and supportive overlays ensure that both casual and active lifestylers enjoy secure fit and enduring comfort all day. The Ortholite insole and eye-catching “F” logo on the outsole remain key features that have secured FILA a firm following through the years.
To celebrate the launch, FILA spotlighted Malaysia’s rising stars making waves on the international stage — Gen1es ELYN and ALPHA from Big Stage 2025, each representing the voice of the next generation. The launch event stage came alive with performances and interactive sessions, where ALPHA and Gen1es ELYN shared their unique fashion tips. The excitement continued with an interactive game featuring ALPHA, wrapping up with a special photo opportunity.
Making a special appearance at the event was Elyn, Malaysian social media personality and member of the energetic fairy girls group Gen1es. She said, “Just like the motto of Gen1es, ‘Dream a Journey,’ fashion should be bold and adventurous. The new Echappe LX is so versatile, it gives me the freedom to play with different looks, when I want to keep it casual or decide to go bold. The new colourways channel extra energy into any outfit, and I think that’s what makes them perfect for our generation. With these sneakers, your personality can always shine through fashion.”
“For us, style is all about movement and confidence, and the Echappe LX carries that fearless energy. Whether we’re performing on stage or just hanging out, the design blends urban minimalism with a futuristic edge. It feels like it was made for people who are always ready to take a bold step forward. That’s why this collection really reflects the trailblazing attitude in us,” shared Daniel Sher, representing the rising Malaysian boy group ALPHA, who are known for their dynamic performances and bold style.
FILA ECHAPPE LX EVENT SHOWCASE
Held at Blue Atrium, Sunway Pyramid for 4 days, the Echappe LX roadshow transformed the space into a futuristic world of discovery, inspired by the campaign theme “Outland”— blending concrete city urbanscapes with nature’s rocky terrain, reflecting the bold spirit of exploration.
In line with the tagline, “Bold Moves, Into the Outland”, the launch event unfolds across five distinct stations, each designed to spark gorpcore sensibilities and encourage visitors to break boundaries, embrace the unknown and venture boldly into the future.
Offering a fully immersive experience for every urban explorer, FILA reimagines the journey at the Outland. It begins with bold strides into The Gate, where your mission is activated. Continue to The Bunker for a fearless fit check, then gear up in the latest FILA Echappe LX at The Fitting Bay. The exploration deepens at The Dune, where style meets uncharted discovery, before arriving at The Foundry to forge a customised keepsake, a piece of the Outland to take home. The mission concluded at The Cache, where a well-earned coffee reward fuels your fearless spirit and marks the completion of your adventure.
The new FILA Echappe LX collection is now available at official FILA stores in Pavilion KL, Sunway Pyramid, Mid Valley Southkey, Genting Sky Avenue and FILA online. Follow us for more updates at @filasoutheastasia and @fila.malaysia, and join the conversation by sharing your favourite Echappe LX looks using #FILA #FILAMY #FILASEA #EchappeLX.
