Juniper
LISTERINE®, the No.1 mouthwash brand in Malaysia1, in collaboration with Watsons Malaysia launched the Swish & Snap campaign yesterday at Kenny Hills Baker on The Park @ TRX, bringing together oral health advocates to encourage and drive more Malaysians towards healthier smiles.
The event unveiled the refreshed brand look for LISTERINE®, reinforcing its position as a science-backed, sensory-led solution for complete oral care. It also included the Swish & Snap interactive experience featuring a multi-zone journey combining education, engagement, and social sharing to spotlight the importance of rinsing with mouthwash as part of a complete oral care routine for whole mouth health, healthier gums, stronger teeth, and less plaque than brushing2.
The Swish & Snap campaign is designed to shift public perception of mouthwash from an occasional use item to making it an essential part of a daily 3-step oral care routine that includes brushing and flossing. “As a brand, LISTERINE® has more than 135 years of clinical studies and scientific support with clinically-proven essential oils3 at the core of our formulations that power the efficacy of our products. This year, we are excited to be able to partner with Watsons Malaysia again to bring the Swish & Snap campaign to all Malaysians, for an in-depth understanding of the science behind why adding mouthwash is essential to our daily oral care routines.” said Frances Anne Velante, Head of Marketing for LISTERINE® Malaysia &
Singapore.
While brushing and flossing are important for removing plaque, they can quickly build up again, causing cavities, gum problems, and bad breath. Studies show that using LISTERINE®Total Care twice a day for 30 seconds delivers up to 5x more cleaning power vs. brushing and flossing alone4 – targeting bacteria in hard-to-reach places like between teeth and along the gumline.
The launch of LISTERINE®’s Swish & Snap campaign in partnership with Watsons Malaysia, marks the brand’s commitment towards better oral health for all Malaysians by collecting 5,000 photos of #HealthySmiles from LISTERINE® users throughout the year from upcoming activations. The first of these activations will kick off within TRX next week via a pop-up space which features three interactive zones:
● Science Zone & Plaque Check – A compelling look at where bacteria sits in our mouth, how plaque forms and how LISTERINE® works to combat bacteria with a live plaque-checking demo.
● Swish & Snap Zone – Guests have an experience of the power of LISTERINE® firsthand, followed by a smile-worthy photo moment.
● Redemption Corner – Guests who complete the journey are able to redeem gifts from LISTERINE®.
In an effort to drive public health education, dentist Dr. Kayla Teh and long-time fan of LISTERINE® Jenn Chia, offered a fresh, relatable conversation on how small daily habits — brushing, flossing, and rinsing for 30 seconds, twice a day — can lead to big health gains. The session emphasized how LISTERINE®’s clinically-proven essential oils3 in its formulation reach bacteria that brushing leaves behind, especially those that cause bad breath5.
.The Swish & Snap experience will be open to the public at TRX (Lower Ground, in front of Watsons) from 23–29 June 2025, inviting Malaysians to swish, snap, and celebrate their healthy smiles with LISTERINE®.
For more information, follow @listerinemy and join the movement with #ListerineSwishAndSnap.
Disclaimers
- JNTL (MALAYSIA) SDN BHD. Company calculation based in part on data reported by NIQ through its Retail Index Service for the Mouthwash Category in Malaysia, for the MAT period ending March 2025 for Peninsular Malaysia & EM Modern Trade
Market. (Copyright © 2025, NIQ) - Applicable for Total Care, Total Care Mild Taste (Zero Alcohol).
- Clinically-proven essential oils.
- Sustained plaque reduction above the gumline after a dental cleaning. This rinse is not intended to replace brushing or flossing.
- Based on bad breath germs.
