Juniper
Jesrina PurelyB 10th Anniversary
PurelyB, a pioneer in the Malaysian wellness landscape, celebrated its 10th anniversary on August 9th commemorating a decade of making ancient Malaysian healing traditions accessible and effective for the modern consumer. Founded in 2015 on the belief that nature and science can work in harmony, the company has grown from a visionary digital platform into a leader in natural superfood products, contributing to the nation’s burgeoning wellness economy.
PurelyB’s journey began with the personal health transformation of its founder, Raja Jesrina Arshad. After struggling with chronic health issues for which modern medicine offered no cure, she found lasting relief in the traditional remedies of her Malaysian ancestors. This life-changing experience became the driving force behind PurelyB, born from a mission to revive and preserve Malaysia’s rich wellness heritage.
Over the past decade, PurelyB has successfully evolved from a content-first health portal into a product focused social enterprise with presence in Malaysia, Singapore, France and now the US. The brand is now celebrated for its curated range of high-quality, scientifically-backed superfood blends, such as Pegaga and Tiger Milk Mushroom, which are 100% natural, vegan, and Halal-certified. The company’s success has been validated by over 70,000 happy customers worldwide and supported by seed funding from prominent investors, including Silicon Valley’s 500 Startups.
More than just a product-driven brand, PurelyB’s vision is to elevate Malaysian wellness on the global stage, creating a ripple effect where people worldwide can benefit from the country’s unique healing botanicals. A movement to ensure that these ancient healing methods are passed on to future generations.
“Our journey over the past decade has been more than just building a brand; it’s been about a shared passion for a healthier and happier Malaysia and world,” said Jesrina Arshad, Founder and CEO of PurelyB. “When I started PurelyB, my goal was to share the transformative power of the natural remedies that changed my life, so I could help others like me. To see our community grow and know that we are contributing to a healthier nation, while elevating Malaysian wellness to the global stage, is the most rewarding part of this journey. Through this, we are ensuring that everyone can benefit from the incredible healing power of our rainforest herbs and remedies.”
PurelyB has always strived to create an impact beyond products, ethically and sustainably sourcing its ingredients from small farmers in Asia, creating a powerful, purpose-driven model that benefits both consumers and communities.
“As we celebrate our 10th anniversary, we are deepening our impact,” Jesrina continued. “RM5 from every sale during this campaign will go towards a youth empowerment program with Accelerate Global, which helps 250 underprivileged youths receive education, mentoring, career guidance, and skills training to break the cycles of poverty and create brighter futures, and higher sustainable income for themselves and their families.”
Additionally, PurelyB has collaborated with Komuniti Tukang Jahit (KTJ), a social enterprise that empowers housewives, single mothers, and women with family responsibilities. Through this collaboration, KTJ hand-sewed limited-edition PurelyB Pegaga Pouches, providing these women with income opportunities and creating independence and dignity through sustainable work.
The company’s growth has been in sync with the expansion of Malaysia’s wellness industry, which has become a major economic driver. The global wellness market was valued at USD 11.42 Billion in 2024
and is projected to reach USD 17.95 Billion by 2033. With its focus on natural, functional foods, PurelyB is at the forefront of this growth, playing a vital role in the fastest-growing market segment.
To celebrate this milestone, PurelyB hosted a sparkling wellness event at Villa Rimba Flora, Kota Damansara, where it announced the upcoming launch of new products—Super Immune-C: Natural Vitamin C & Zinc (Amla & Guava) and Manjakani For Her: Balance & Glow —set to hit shelves in September and December 2025 respectively. The event also featured a panel discussion titled “Your Body Can Heal Itself: Ancient Wisdom Meets Modern Science,” moderated by Jesrina, the panel included Harvard-trained Oxford medical scientist, Professor Gerard Bodeker who has spent decades studying and championing Asian traditional medicine and healthy ageing, researching and advising on integrative medicine and wellness.
Board-Certified Naturopathic Doctor and founder of Medi Therapie Singapore, Dr. Arut Siva who has spent 20+ years helping people activate the body’s innate self-healing abilities, specializing in bio-energetics, also participating in the panel discussion on how ancient Asian remedies and modern science can help the body heal from the root causes of issues like stress, fatigue, and post-COVID effects.
Professor Bodeker’s involvement provides a strong endorsement of PurelyB’s mission. “PurelyB is a leading example of how to authentically and credibly fuse ancient wisdom with rigorous modern science,” said Professor Bodeker, who has a long history of collaborating with Malaysia’s Institute of Medical Research and Khazanah Nasional on traditional health protocols. He has also been instrumental in the scientific research behind Pegaga leading to PurelyB’s Pegaga product development.
As part of its 10th-anniversary campaign, PurelyB is offering its biggest sale of the year—up to 50% off all products—and giving customers a chance to win one of 10 incredible prizes worth total RM20,000, including the Ultimate Luxury Wellness Getaway, in collaboration with Ambong Ambong Rainforest Resort, Langkawi. Every purchase made during the campaign will contribute to the brand’s ongoing mission of social impact and community empowerment.
These initiatives serve as testament to PurelyB’s loyal community, partners, and industry stakeholders who have been vital to the brand’s success.
