Juniper
Luckin Coffee’s new Fruity Series, featuring Grape Fizzy Americano (left) and Orange Americano (right), combines freshly brewed coffee with a sparkling, fruity twist for a refreshingly fizzy kick
Five months into its Malaysian journey, Luckin Coffee is rewriting the rules of the local coffee scene with a bold, vibrant flair that’s turning heads. The brand has unleashed its Fruity Series: a collection of drinks that blend its signature robust brews with a playful pop of fruit. The Orange Americano delivers a tangy citrus zing paired with smooth espresso, while the Grape Fizzy Americano sparkles with sweet, effervescent grape notes. These aren’t just drinks; they’re a moment, designed for Gen Z’s obsession with bold flavors, eye-catching aesthetics, and cultural cachet. Now pouring at Luckin Coffee outlets nationwide, except Pavilion Damansara Heights and AEON Maluri, the Fruity Series is officially the season’s coolest sip.
But Luckin isn’t stopping at tantalizing taste buds. In a move that’s as strategic as it is sensational, the brand has teamed up with Honor of Kings, the multiplayer online battle arena (MOBA) game that’s got Malaysia’s youth in a frenzy. This collaboration goes beyond a simple marketing flex; it’s a celebration of cultural connection and shared fandom. Picture this: a bustling Luckin Coffee outlet, where popular cosplayers Angellowee (@therealangelloweee) and Lea (@lea_coser) brought the game’s beloved characters, Shi and Yao, vividly to life. The scene unfolded at Luckin Coffee Sunway Pyramid on June 8, where the weekend crowd’s energy amplified the buzz saw the cosplayers mingle with fans, their striking costumes turning heads and sparking countless selfies, bringing the game’s universe into the real world. Fans who snagged a Fruity Series drink walked away with exclusive collectible photo cards, while a lucky few scored personalized photo ops, seamlessly blending gaming fandom with Luckin’s coffee cool.
The excitement doesn’t end there. From June 6 to 30, 2025, Luckin Coffee and Honor of Kings are rolling out a limited-time merchandise drop that’s practically begging to be flaunted. Think pop sockets, phone charms, and holographic stickers; exclusive little tokens that scream, “I’m in on the trend.” Customers can unlock these goodies through three irresistible combo deals: the Solo Buff Combo (RM12) pairs a Fruity Series drink with a pop socket or phone charm; the Duo Buff Combo (RM20) doubles down with two drinks (either two Fruity Series or any one Fruity Series and one bestseller) and a merch pick; and the Fruity Boost Combo (RM18) serves up two Fruity Series drinks for the ultimate refresh. Each combo comes with a coveted holographic sticker, because no Gen Z haul is complete without a little shimmer.
For the early birds and social media mavens, Luckin had something extra. From 6 to 8 June, the first 100 customers daily who posted a snap with the Honor of Kings standee on Instagram or Facebook, tagged with #BuffUpWithLuckin and the brands’ official handles (@luckincoffee.msia and @HonorofKingsMalaysia), were able to redeem the Buff Up Pack. This exclusive bundle included a free Fizzy Grape Americano, a Buy 1 Free 1 voucher, and two 40% off coupons, available only through the Luckin Coffee app after staff verification. It was a deal that rewarded creativity and loyalty in equal measure.
Luckin’s Malaysian gambit is a masterclass in tapping into what makes Gen Z tick: bold flavors, immersive experiences, and a seamless fusion of digital and IRL cool. By aligning with a gaming titan like Honor of Kings, the brand is cementing its place as a cultural tastemaker, not just a coffee chain. With plans to keep pushing boundaries through high-profile collaborations, Luckin is brewing something bigger than coffee; it’s a lifestyle, and Malaysia’s youth are all in. For the full scoop, head to luckincoffee.com/my
