Juniper
Lamb Weston Variants
Lamb Weston, a leading global frozen potato supplier, brought its “We’re Potato Obsessed” philosophy to life at an exclusive media tasting event: Rasa Bersama in Malaysia, giving a first-hand experience of its restaurant-quality fries now available in local retail stores.
The event began with a presentation by Vicky Mukhi, Commercial Director, South East Asia, Lamb Weston, who shared the brand’s global journey and long‐standing commitment to delivering restaurant‐quality fries to Malaysian homes.
This was followed by a product showcase led by Evelynn Ng, Commercial Manager, Retail & Food Service, Malaysia and Singapore, who walked guests through Lamb Weston’s new retail range and how it is designed to fit into everyday Malaysian mealtimes, from quick snacks to family gatherings.
Six Signature Fry Cut Styles to Shape Up Your Mealtimes
During her session, Evelynn introduced six distinct fry cut styles now available in Malaysia, each crafted to deliver crispy perfection every time, whether prepared in an air fryer or oven. She highlighted their unique textures, versatility and easy preparation, showing how simple it is to recreate restaurant-style fries at home:
Twister™ Fries Seasoned
The Twist everyone loves! Crispy, fluffy and perfectly seasoned
Waffle Fries Seasoned
Signature seasoned CrissCutTM fries with more edges for superior crispiness, with a light, fluffy centre
Ziggy Fries Seasoned™
Iconic zig-zag crinkle-cut fries, perfectly seasoned and crafted with deeper ridges for next-level crispiness
Potato Dippers™ Natural
Unique scoop-shaped made for dipping into sauces and adding fun to mealtimes
Rustic Fries Natural
Signature V cut Fries with a rustic skin-on hand cut. It offers a crispy on the outside and fluffy on the inside texture
Grill Fries Salt & Pepper
Crinkle strips, seasoned with salt and pepper delivering bold flavour and a big crunch
Each fry is coated with Lamb Weston’s exclusive Stealth™ batter, an invisible, innovative coating that locks in crispiness for up to twice as long as uncoated fries -whether cooked in the oven or air fryer. All products are Halal-certified, vegan, and gluten-free, catering to diverse dietary preferences. To round off the afternoon, the session concluded with a live cooking demonstration by Chef Elwin, Culinary Director of Kiam Sng Di and the Vice-President of Singapore Chef’s Association, who prepared festive, sharing-friendly dishes featuring Lamb Weston fries, inspired by upcoming celebrations and family gatherings. Sustainability at the core Lamb Weston goes beyond product innovation with its sustainable packaging; the new retail packs are 20% thinner and contain at least 60% bio-renewable polyethylene made from used cooking oil. This initiative supports the company’s global sustainability targets to halve food waste and reduce carbon emissions by 25% by 2033.
“Malaysians love to gather over good food, and fries are one of those simple joys everyone can share. We’re Potato Obsessed, and that means bringing the same crispy, fluffy fries trusted by restaurants worldwide into Malaysian homes, so every occasion feels just a bit more special.” said Vicky Mukhi, Commercial Director, South East Asia, Lamb Weston.
Stay updated on recipes and promotions by following Lamb Weston Malaysia’s official Facebook and Instagram (@lambweston.my) accounts.
