Bonjour To Lancome Advanced Genefique

  Monsieur Tanguy Le Baud (Lancôme Brand Manager) at the launch of Lancôme Advanced Genefique

There’s no doubt that we are on a never-ending quest for products that preserve and maintain our youth, just take a look at the youth concentrates offered by the multitude of beauty brands. In 2009, Lancôme launched Génefique, the first Youth Activating Concentrate, inspired by advances in genomics and proteomics.

Génefique quickly became a bestseller worldwide and one of the first products people think of as associated with Lancôme. Lancôme forged ahead with its new second-generation “multi-OMICS” approach. Its objective: to analyse genes and proteins in depth in order to more fully understand the biological mechanisms of ageing. This research has led to a major new innovation: ADVANCED GÉNIFIQUE which was launched in Malaysia yesterday.

This new and improved formula has the primary functions of repairing and activating 10 visual and tactile signs that characterize youthful skin:-

Visual signs – fine lines, coarse wrinkles, radiance, clarity, evenness.

Tactile signs – texture, resiliency, tonicity, firmness, sagginess.

I have been using samples of Advanced Génefique for less than a week and I can feel the difference in my skin every morning, it feels softer and a lot smoother. I’ll post a more comprehensive review in a few weeks once I go through the bottle.

Although the iconic “little black bottle” remains unchanged, with its mysterious gradation offering a glimpse of the precious Youth Activating formula inside, its silver metal cap is now graced with the emblematic Lancôme rose. Examine the dropper closely to see the most significant change. The result of 15 months of design and as many of technical development, the ADVANCED GÉNIFIQUE self-loading dropper is inspired by automatic droppers used in research laboratories to precisely deliver the perfect dose. With one twist, it takes up just the right amount of product for optimal application.

There are 3 sizes of ADVANCED GÉNIFIQUE:-

30ml/RM275

50ml/RM360

75ml/RM485