Etude House, Korea’s No. 1 makeup brand targeting young beauty seekers, opens its first flagship store with a brand new concept at the Sunway Pyramid Shopping Mall in Malaysia. The new flagship store spans 2,455 sqft and houses more than 1,000 product lines ranging from cosmetics, skincare, body care, perfume, hair care, nail colors and more.
Etude House Flagship Store Interior, Sunway Pyramid Shopping Mall
The brightly-lit store furnished with sweet color-themed and trendy mood interior brings the brand’s culture of Makeup Play to the next level with fun, interactive, and engaging features. The aim is to provide customers with an enjoyable experience to discover their own unique beauty with Etude House.
Special features at the flagship store include the ‘Find Your Look’ section that presents the ‘Etude House Signature 9 Looks’ with distinctive product highlights and 9 how-to video tutorials where customers can watch, learn and discover the looks and products that best suit them. Customers can also immerse themselves at the beauty interactive zone to select their ideal cushion compacts. A dedicated makeup studio provides customers with access to professional makeup services.
Etude House Dear My Glass Tinting Lips-Talk
Introduced for the first time is the ‘Dear My Glass Tinting Lips-Talk’ collection where customers can make a statement with the makeup that they use. The collection carries 20 different lip shades and 20 uniquely designed lipstick cases where you can mix-and-match, and customize your lipstick to your personality and mood. Customers can look forward to special lipstick case designs from pop art-inspired, quirky to pastel and sweet. Engraving service is available in store for customers to take their Lips-Talk personalization to the next level with special engraving on their lipstick available in three selections of language – Korean, Malay and English. Complimentary engraving service for their Lips-Talk is redeemable with the purchase of one complete set at a promotional price of RM56 during store opening.
