Juniper
Soy milk has long been a part of everyday life in Malaysia. From kopitiams and street-side stalls, to breakfast tables in our own homes, soy milk is familiar, nostalgic and deeply woven into local food culture. Yet, the soy milk category has been declining as young adults are not drinking as much soy milk.
Created by the team behind Malaysia’s much-loved oat milk brand OATSIDE, NOBO Soy is here to set a new standard for soy milk for the wellness-focused generation. NOBO Soy Milk has higher protein at 4.2g/100ml, which is almost double of typical packed soy milk and ~40% more than dairy milk, achieved through double-extraction of non-GMO high protein Canadian soybeans. It also has less sugar (<5g/100ml) and a lower beanie taste achieved with flash-cooling technology, all while maintaining clean labels with no added oils, emulsifiers or gums.
Benedict Lim, CEO & Founder, OATSIDE said: “We spent a lot of time sourcing the right soybeans and eventually chose non-GMO, high-protein beans from Canada for their nutrition and flavour. From there, it was about developing a process that could pack more soybeans per pack to deliver a creamier texture and higher protein levels without adding ingredients like gums, emulsifiers, oils or protein powders.
Ultimately, our philosophy with NOBO is to be minimalist, and allow soy’s natural richness and nutrition to shine through without unnecessary additives.”
Across Asia, we know that there is an increasing focus on nutrition and in particular, protein consumption, with the wellness-generation keen on improving health and longevity.
Soybeans are a traditional staple but we tend to forget that it’s also a nutrient-dense, plant-based superfood. They are rich in proteins with a complete essential amino acid profile, rich in fiber, antioxidants and omega 3-6-9. NOBO Soy is focused on taking a minimalist approach to letting an amazing ingredient shine through in the form of soy milk.
At the heart of the NOBO Soy brand is our unique double extraction technology, using carefully selected non-GMO Canadian soybeans, and a precise process of cooking and flash cooling, this method removes the beany aroma people usually expect from soy milk whilst preserving all of soy’s great natural protein properties.
The result is a clean, lightly roasted and naturally creamy soy milk that delivers a clean balanced taste that stands out from the crowd of conventional soy milks. And NOBO Soy is arriving in style – launching with two new products built on the same philosophy. NOBO Soy is the original, smooth and lightly roasted classic, whilst NOBO Almond Soy carries the same creamy soy base with the addition of dark roasted almond grounds giving a nutty twist on the classic soy milk. Both are designed to be enjoyed cold, straight from the pack – good for you, satisfying and so easy to fit into daily lifestyles.
More than just your average soy milk, NOBO Soy is driven by the belief that great tasting soy milk doesn’t eed to be loud or exaggerated so long as we stay true to the natural strengths of soy and focus on bringing out the best in it. When you make something honest and well, truth and taste speak for itself. Simplicity becomes the statement, and authenticity is what makes us confident and iconic. That’s why the NOBO Soy packaging is clean, minimal and – if we do say so ourselves – stylish.
At the centre of NOBO Soy’s design philosophy is to hero the soy bean itself – an icon in its own right, the brand aims to create an unmistakable visual that’s a bold and honest statement of the ingredients inside the product. From its minimalist design to its cultural partnerships, NOBO Soy aims to be a brand people crave, post about, and proudly pour.
Bringing this idea to life, NOBO Soy has collaborated with popular Vietnam-based fashion brand CHAUTFIFTH. Known for their fun yet thoughtful designs, CHAUTFIFTH is helping to bring the NOBO Soy brand to life by creating a handbag shaped like NOBO’s main character: the soy bean, which is exclusive only to the brand’s launch.
Launching on 16 March 2026, the bag will be available for purchase on chautfifth.com, while stocks last. New designs with more compact sizes and a wider range of colourways will also be introduced at a later date.
Chau Tran, Founder of CHAUTFIFTH said: “What we love about NOBO is how clear and honest the idea behind the brand is. It’s functional but it’s also expressive and design-led – which is how we approach our design philosophy too. The soy bean is such a huge part of so many cultures across Asia, it was an honour, and a challenge, to turn this iconic flavour into something you’d actually want to carry around with you day-to-day.”
To mark the launch of NOBO Soy in Malaysia, NOBO Soy is collaborating with heritage bakery Fung Wong Biscuits and contemporary bakehouse Floccus Floccus to reinterpret beloved local pastries through the lens of NOBO soy.
The collaboration will officially launch on 12 March with a special launch party in the heart of Chinatown, where the space will be reimagined to immerse guests in the NOBO Soy brand experience — celebrating the versatility of soy in both nostalgic and contemporary creations.
Following the launch, the collaboration pastry menu will be available to the public from 12 March to 12 April, inviting everyone to experience how NOBO Soy can elevate familiar flavours while staying true to their soul.
Collaboration Menu
Soy Roll No.01
豆香卷 No.01
Gem Bites No.02
花占小饼 No.02
Soy Tart No.03
豆香挞 No.03
Mochi No.04
豆香麻糬 No.04
Thousand Layers No.05
千层豆糕 No.05
Soy Silk No.06
丝滑豆花 No.06
More collaborations are also on the horizon. In April, NOBO Soy will continue to showcase how soy can be modernised in delightful and stylish ways, bringing new interpretations of familiar flavours to life.
NOBO Soy will be available from week of 16 March 2026 in major retailers and e-commerce platforms in Malaysia in 180ml and 1L formats.
For more information, visit noboworld.com or follow @nobomilk on IG.
