Juniper
Deputy Minister of Plantations and Commodities, YB Datuk Chan Foong Hin, together with officials from the Ministry of Plantation and Commodities (KPK) and the Malaysian Rubber Council (MRC) conducted an official visit to Getha today. The visit, aimed at strengthening Malaysia’s standing in the global rubber products market, underlined the growing urgency for a sustainable approach within the local rubber industry.
YB Deputy Minister and the delegations were given a comprehensive tour of Getha’s production facilities. The tour provided an up-close look at the company’s manufacturing processes, from the handling of raw materials to the final stages of product assembly.
With facilities spanning over 1 million square feet, Getha is capable of producing 600 tons of raw latex per month, translating to 7,200 tons annually—equivalent to tapping an estimated 10 million rubber trees each month. Getha’s commitment to sustainability is evident throughout its extensive production chain, reinforcing its leadership in the industry while setting a benchmark for eco-conscious manufacturing practices.
During the visit, both sides exchanged views and points on Malaysia improving its natural rubber quality through sustainability, enhancing its rubber standards and aligning with evolving international regulations, as well as the significance of ensuring imported natural rubber meets the EU Deforestation Regulation (EUDR).
Getha stressed that robust branding efforts are essential for positioning Malaysian-made rubber products as a preferred choice in international markets, particularly in regions like Europe and the United States, where sustainability and certifications heavily influence the consumer purchasing decisions.
YB Deputy Minister commended Getha for its proactive stance in championing sustainable practices, noting that such initiatives are crucial for the long-term competitiveness of Malaysian rubber products. YB Deputy Minister also reaffirmed the Ministry’s commitment to supporting efforts that align with global standards and consumer expectations. The visit marked a significant step toward aligning industry objectives with national policies geared toward sustainability, ensuring that Malaysia’s rubber industry not only thrives but leads in setting responsible and forward-thinking practices.
