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Samsung’s 2025 AI TV Lineup includes the Neo QLED 8K, Neo QLED 4K and The Frame Pro series
Samsung Malaysia Electronics today unveiled its 2025 AI TV and premium soundbar lineup, setting a new benchmark for immersive entertainment and connected living. Powered by the advanced Samsung Vision AI platform, the new range delivers hyper-personalised, intuitive experiences – redefining the TV as more than a screen, but as a true smart companion in the home.
“Samsung has always innovated with purpose. With Vision AI, we’re introducing a new era of intelligent screens that learn, adapt, and seamlessly fit into your daily life,” said Mr. Charles Kim, President of Samsung Malaysia Electronics. “This year’s lineup focuses on delivering personalised, immersive, and energy-efficient experiences – all from the comfort of your home.”
Introducing Vision AI: Samsung’s Smartest TV Platform Yet
At the heart of Samsung’s 2025 TV portfolio is Vision AI, the brand’s most intelligent platform yet. Built with deep learning capabilities, Vision AI allows the screen to sense its environment, understand content and user behaviour, and respond with contextual actions in real time.
From gesture recognition to Generative Wallpaper[1] that turns your screen into a personalized art canvas, Vision AI enhances both function and form. With Universal Gesture powered by the Galaxy Watch7, you can navigate your TV without a remote. Shake your wrist to activate pointing mode, pinch to select, make a fist to go back, or rotate the bezel to scroll — all with simple, intuitive movements. Whether you’re relaxing or multitasking, the TV sees, thinks and responds — adjusting brightness to match ambient lighting, reading facial expressions for emotional nuance, and offering seamless control in every moment.
Neo QLED 8K: Intelligent Performance at Its Peak
Leading Samsung’s 2025 lineup is the Neo QLED 8K, headlined by the QN990F. Powered by the NQ8 AI Gen3 processor – Samsung’s most advanced yet – it features 768 neural networks and enhanced on-device AI to analyse and optimise video and audio in real time. This delivers incredible detail, clarity, and immersion in every scene, whether you’re watching native 8K content or upscaled sources.[2]
AI-powered features such as 8K AI Upscaling Pro[3], AI Motion Enhancer Pro, and Real Depth Enhancer Pro deliver sharp visuals, smooth motion, and three-dimensional realism. The TV also features a premium Infinity Air Design with an ultra-slim 13.1mm profile and floating stand. Intelligent modes like AI Customisation Mode, AI Auto Game Mode, and AI Energy Mode further personalise the experience while maximising performance and efficiency.
Expanded Vision AI Across Neo QLED 4K, OLED and QLED TVs
Samsung is extending the power of Vision AI to more homes through its wider Neo QLED 4K, OLED, and QLED lineups. The Neo QLED 4K QN90F, powered by the NQ4 AI Gen2 processor, delivers ultra-precise contrast through Quantum Matrix Technology and Pantone-validated colour accuracy, available in sizes from 65” to 98”. In the OLED range, the S95F features a glare-free OLED panel[4] with 2,000 nits peak brightness and a 165Hz refresh rate, while the S90F offers Motion Xcelerator 144Hz for fluid motion and immersive viewing. The 2025 QLED series brings vibrant colour, rich contrast and personalised smart features — all enhanced by Vision AI — at a more accessible price point for everyday homes.
The Frame Pro 2025: Where Art Meets Innovation
The new The Frame Pro combines artistic elegance with advanced display technology. Featuring Neo QLED Mini LED and powered by the NQ4 AI Gen3 processor, it delivers deeper contrast, brighter highlights, and intelligent upscaling. The Wireless One Connect Box now includes an omnidirectional wireless solution, allowing devices to be connected from any direction — even when placed up to 10 metres away — for a clean, minimalist setup that enhances its art-like design.
With a dynamic refresh rate that adapts to content type, The Frame Pro optimises energy usage whether displaying static artwork or fast-moving scenes. Now enhanced with Neo QLED technology and powered by the NQ4 AI Gen3 processor, it delivers rich contrast and intelligent upscaling – all in a design that looks like a real frame.
Paired with the expanded Samsung Art Store, which now offers over 3,000 curated pieces from global icons like MoMA, Magritte, and Basquiat, The Frame Pro transforms your TV into a personalised gallery. Users can also enjoy 30 refreshed artworks monthly through Art Store Streams, plus access to over 70 complimentary ambient content pieces throughout the year – now accessible across The Frame, MICRO LED, Neo QLED, and QLED models.
Q-Series Premium Soundbars
The 2025 Q-Series soundbar lineup featuring the HW-Q990F, HW-Q930F, HW-Q800F, and HW-QS700F — delivers cinematic audio with Wireless Dolby Atmos and Q-Symphony, which orchestrates your TV and soundbar in harmony for rich, multidimensional surround sound. With AI-driven sound optimisation and seamless TV pairing, Samsung soundbars remain the gold standard for immersive audio.
This year’s updates include a 50% smaller subwoofer for greater placement flexibility — without compromising deep, powerful bass. The HW-QS700F introduces Convertible Fit with a built-in gyro sensor that detects whether it’s on a wall or tabletop and adjusts output accordingly. Its speakers also adapt between front- and up-firing channels for consistent Dolby Atmos quality. Combined with SpaceFit Sound Pro, which calibrates audio to your room’s acoustics, the Q-Series ensures optimised performance in any environment.
Vision AI + SmartThings: Making Life Simpler
Samsung TVs now serve as control centres for smart living. Powered by the updated Tizen OS Home, users benefit from tailored profiles, intuitive navigation, and secure connectivity through Samsung Knox Vault. Plus, with a free seven-year OS upgrade, your TV stays smart and future-ready for years to come.
With SmartThings integration, Vision AI-enabled TVs act as smart hubs, connecting to compatible devices — including those using Matter and HCA protocols. The new 3D Map View gives you a visual layout of your connected home at a glance, while real-time alerts keep you informed. Smart features like Home Insights deliver household updates and safety notifications, and Pet and Family Care adjusts settings for added comfort — like dimming the lights when your child falls asleep. It’s intelligent living, made effortless.
Pre-Order Now and Unlock Exclusive Rewards
Pre-order from 13 May – 1 June 2025 and transform your home with Samsung Vision AI. Enjoy a premium soundbar (worth up to RM6,499)[5] with pre-order selected Samsung AI TVs or a Customisable Bezel (worth up to RM899) with pre-order selected The Frame models[6] — the ideal combination of performance and style.
If you’ve secured a Samsung Reservation+ voucher (RM100) during the registration of interest period, now’s the time to redeem it for up to RM800 in additional savings[7]. Better yet, it stacks with the pre-order deal — making this the ultimate upgrade opportunity.
Here’s how to pre-order:
- Visit the Samsung Online Store or participating retail outlets nationwide
- Select your 2025 AI TV model
- Apply your SR+ voucher (if applicable) and proceed to checkout
- Redeem your complimentary gifts via the Samsung Redemption Portal from 13 May to 15 July 2025[8]
Experience It Live at the Samsung 2025 AI TV Roadshow
Be the first to witness the future of smart entertainment at the Samsung 2025 AI TV Roadshow, happening from 21 to 25 May 2025 at 1 Utama Shopping Centre (Lower Ground Oval Concourse).
Get hands-on with Samsung’s cutting-edge AI TVs and soundbars, explore Vision AI in action, and enjoy exciting on-ground promotions, hands-on sessions, and personalised consultations designed to help you discover the screen that fits your life best.
Don’t miss your chance to elevate your entertainment setup – visit them and see how smarter viewing begins with Samsung.
[1] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.
[2] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.
[3] Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.
[4] UL’s verification validates the ‘Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standards set by the International Commission on Illumination (CIE) and testing standards set by the International Organization for Standardization.* Results based on test conducted under indoor lighting conditions.
[5] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.
[6] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.
[7] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.
[8] The availability of Free Gift is on a first come first served basis, and while stocks last. Terms and conditions apply.
