Juniper
Renowned as a leader in organic skincare and wellness, MeLife Global Sdn Bhd unveiled its highly anticipated range of 6 MeLife Organic Essential Oils in a glamorous launch event at Confetti KL. Seamlessly blending the purity of nature with the precision of science, this new collection offers unparalleled skincare and wellness solutions through innovative formulations.
In her heartfelt address at the launch, Datin Sri Chin Jek Kie, the founder of MeLife Global, reflected on the brand’s journey. She shared that MeLife was born during the height of the pandemic in 2021, with a mission to empower single mothers and unemployed beauticians by creating opportunities to alleviate financial challenges. “We are deeply committed to collaborating with professionals and scientists, sourcing the finest raw materials to deliver the outstanding results we stand by. Only with advanced technology and exceptional efficacy can we build a sustainable future,” she emphasized.
Today, MeLife takes another bold step forward, securing partnerships ith Europe’s largest certified organic farms and earning five prestigious international organic certifications: USDA Organic (USA), Ecocert (EU), AB Certification (France), Euro-leaf (Europe), and JAS Certification (Japan).
To ensure the utmost quality, MeLife employs state-of-the-art supercritical CO2 extraction technology, preserving nearly 100% of the active compounds from plants to maintain their natural potency. Every product in the range undergoes rigorous GCMS testing to guarantee it is free from chemicals, synthetic fragrances, and heavy metals, ensuring optimal safety and effectiveness for both skin and overall health.
At the launch, Datin Sri Chin Jek Kie was joined by Carrie Lee, MeLife’s co-founder and brand ambassador, to unveil the six 100% organic essential oils. Each product in this luxurious collection is thoughtfully crafted to celebrate and enhance the natural beauty of every woman.
Miss CosmoWorld 2024 Collaboration: Beauty Meets Empowerment This prestigious event not only marked the launch of MeLife’s exceptional new range of organic essential oils but also celebrated the brand’s unwavering commitment to empowering individuals worldwide. In alignment with this vision, MeLife proudly sponsors the highly coveted Miss Photogenic Award at the Miss CosmoWorld Pageant, a partnership that has continued for three consecutive years.
Datin Sri Chin Jek Kie, founder of MeLife Global, expressed, “The core values of Miss CosmoWorld resonate deeply with MeLife’s mission—to empower women by fostering confidence and independence. This shared vision is the foundation of our strong and meaningful collaboration with Miss CosmoWorld.”
This year, contestants from 32 countries graced the stage at the launch event, dazzling the audience with their talent, elegance, and poise while presenting MeLife’s remarkable products. The occasion perfectly encapsulated the synergy between the brand and the pageant, both celebrating the strength and beauty of women.
The highlight of the evening saw Zhou Yanjun from China crowned as the Miss Photogenic 2024, an honor sponsored by MeLife. Zhou’s achievement adds another layer of prestige to the event as she joins representatives from Australia, New Zealand, Morocco, Vietnam, and Mongolia as one of the top six finalists for the Miss Talent Award. The winner of this esteemed category was announced during the grand finale on November 20th, promising an unforgettable culmination to the competition. Through partnerships like these, MeLife continues to amplify its dedication to empowering women and celebrating their unique journeys on a global stage.
