iCAUR iCONIC Roadshow Set To Electrify Desa ParkCity

Fresh off its exciting debut, iCAUR Malaysia is bringing its innovative spirit closer to the public with the iCAUR iCONIC Roadshow, a 10-day showcase happening from 17th to 27th July 2025 at The Waterfront, Desa ParkCity.

“As the first international market to launch the all-electric iCAUR 03, Malaysia continues to play a pivotal role in the brand’s global rollout. Following a wave of enthusiastic public response at the earlier iXPERIENCE roadshows in Eco Ardence and 1 Utama, this latest initiative brings the electrifying iCAUR experience closer to customers in the Klang Valley,” said Emily Lek, Vice-President of iCAUR Malaysia.

“The iCAUR iCONIC Roadshow allows the public to explore and experience the ‘Born to Play’ spirit of the off-road-ready iCAUR 03 SUV in a relaxed urban setting, proving how it seamlessly blends with our customers’ lifestyles,” she added.

The iCAUR 03 offers two distinct powertrain configurations to suit different driving needs. The iCAUR 03 2WD variant features a 135kW (184PS) electric motor delivering 220Nm of torque, paired with a 65.7kWh LFP battery for an NEDC-rated range of 426km.

For enhanced performance, the iCAUR 03 Intelligent Wheel Drive (iWD) upgrades to dual motors producing 205kW (279PS) and 385Nm of torque, combined with a 69.8kWh battery offering a 418km range (NEDC).

Beyond its commanding stance, the iCAUR 03 is packed with advanced technology that blends both form and function. From its bold i-BOX design language and iROAD system with six terrain modes, to its 12-speaker INFINITY audio system and 540° Transparent Chassis Camera, the iCAUR 03 is built to defy expectations for an electric SUV.

Visitors to the Desa ParkCity event can also get up close with the striking iCAUR 03T in Signature Red and the aggressive Black Phantom edition, presented in the eye-catching iCAUR “toy box” showcase.

Alongside it, enjoy family-friendly activities such as the ‘Guess the Price’ contest and on-site gift redemptions after completing a test drive and short survey.

Slated to launch in the coming months, the iCAUR 03 is estimated to be priced between RM145,000 and RM155,000. Customers who want to be among the first to experience iCAUR’s blend of electrified adventure can place a fully-refundable booking of RM1,000.

To reward early adopters, iCAUR Malaysia is offering a limited-edition 03 model car to the first 30 official bookings made during the event. Trained product specialists and sales advisors will also be on hand to walk guests through the iCAUR 03’s tech-forward powertrain, intelligent connectivity, and refined urban-meets-adventure design.

The iCAUR iCONIC Roadshow takes place 17th to 27th July 2025 at Waterfront @ ParkCity, Persiaran Residen, Desa ParkCity, 52200, Kuala Lumpur and is open daily from 10AM to 10PM, with test drives available from 10AM to 7PM.

For more information and to pre-book a test-drive slot, visit www.icaur.com.my. Walk-ins are also welcome.

Juniper

City slicker, prolific blogger and food lover who loves to review products and food & everything else in between.

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