Juniper
From June 14 through August 4, Hard Rock Cafe hosts its annual World Burger Tour competition for guests to try new delicious burgers made with unique, locally inspired flavors at over 100 cafe locations
Hard Rock Cafe has kicked off its annual World Burger Tour competition in celebration of Hard Rock International Birthday. Hard Rock Cafe chefs from around the world were challenged to develop unique burger creations that showcase elements from their regional cultures and personal taste. These innovative recipes will be available exclusively for guests to try, including the Sky High Burger at Hard Rock Cafe Genting Highlands, from June 14 through August 4.
For example, guests at Hard Rock Cafe Rome can choose the Lasagna Burger with Ragu Bolognese and bechamel, those visiting Atlantic City can try the Jersey Shore Burger that features a house-made blueberry maple aioli and provolone.
Sky High Burger, developed by the Kitchen Team at Hard Rock Cafe Genting Highlands is made with two smashed and stacked patties drenched in rich black pepper sauce, topped with melted red cheddar and a fluffy omelette. It’s layered with crisp lettuce, fresh tomato, caramelized onions, and creamy mayo—all served on a toasted bun, and is inspired by the Malaysian favourite, “burger ramli”.
This year’s competition marks an exciting first for Hard Rock, with the addition of chef, content creator and brand partner Olivia Tiedemann as both a mentor and judge. She has worked closely with participating chefs throughout the competition, sharing her culinary expertise and burger-crafting techniques to help elevate each recipe.
“Working with these talented chefs from around the world has been incredibly fun. Each one brought such passion and creativity to their recipes, and I’m amazed by how they’ve transformed classic burger
concepts with their unique local influences and personal stories,” said Olivia Tiedemann.
Based on Tiedemann’s input, and sales performance, the top five burger recipes will be selected and announced later this summer. Then the five finalists will become available at Hard Rock Cafe locations globally for all fans to experience for a limited time before one final winner is selected.
“This is such a fun annual event where the team gets to flex their creativity, and our guests get to try our new burger inspired by the Malaysian favourite “burger ramli” for a limited time,” said Jimmy Wong, General Manager, Hard Rock Cafe Genting Highlands, Pahang, Malaysia to participate.
The first Hard Rock Cafe at Old Park Lane in London opened on June 14, 1971. Launching this competition on Founders’ Day celebrates how the brand has evolved over 54 years into an iconic entertainment, hospitality and lifestyle company with more than 300 Hard Rock Cafes and Rock Shops, Hotels, Resorts and Casinos worldwide.
Visit Hard Rock Cafe at LEVEL 50 of the Wyndham Ion Majestic/1001 Nights Hotel, Genting Highlands, 69000, Pahang, Malaysia to participate.
