Juniper
The official photo of the Cetaphil Exfoliating SA Range at Cetaphil’s SkinLABS event in Kuala Lumpur
(From L to R)
- Iman Troye, Singer-songwriter
- Ms. Cindy Tiu, Country Manager, Galderma Malaysia
- Mr. Danny Hoh, Chief Operating Officer, Watsons Malaysia
- Mr. Richard Lee, General Manager, Galderma Southeast Asia
Cetaphil®, the trusted global leader in sensitive skincare and the No. 1 dermatological skincare brand in Malaysia*, announced a transformative rebrand with a bold shift towards an advocacy-first strategy. This new approach was unveiled at the inaugural Cetaphil SkinLABS launch and is built upon Cetaphil’s ongoing collaboration with dermatologists, while also forging new partnerships with the influencer community. This ensures expert-backed advice and education are accessible to all. In addition, Cetaphil is introducing a more innovative range with the launch of two groundbreaking products: the Gentle Exfoliating Salicylic Acid range and the Cetaphil Baby Soothing Moisturising Cream.
A shared mission: Dermatologists, Pharmacists, KOLs, and Cetaphil
In response to the overwhelming volume of skincare advice on social media, which often leads to confusion and skin barrier damage, Cetaphil’s advocacy-first strategy prioritises empowering consumers with dermatological expertise. Recognising that a gap in dermatology knowledge can lead individuals to ill-informed sources and potentially harmful skincare practices, Cetaphil is fostering a collaborative relationship with both dermatologists and influencers to champion responsible education and advocate for gentle, yet effective skincare for all.
(From L to R)
Muna Bella, host and ERA FM radio DJ
Iman Troye, Singer-songwriter
Dr Benji Teoh, Dermatologist and Skincare Expert
Ms. Cheryl Lai, Pharmacist and Customer Advocate, Watsons
“Cetaphil’s commitment is to deliver science-driven solutions that cater to diverse skin needs, ensuring that everyone—regardless of skin type or concern—has access to effective, clinically proven skincare,” says Ms Cindy Tiu, Country Manager of Galderma Malaysia.
Sensitive skin: Efficacy without compromise
Sensitive skin affects an estimated 50% Malaysian adults. Despite this staggering prevalence, a longstanding misconception has hindered the sensitive skin category’s growth: products designed for
sensitive skin were often viewed as too gentle or lacking efficacy.
Cetaphil has decisively debunked this notion, delivering effective skincare solutions that protect the skin barrier without compromising results.
“For over 75 years, Cetaphil has been relentlessly pushing boundaries and advancing skin science so that everyone can feel free to be their most authentic self. At Cetaphil, we are for everyone’s sensitive skin,” says Ms Cindy Tiu, Cetaphil Country Manager, Malaysia.
New innovations for every sensitive skin need
Designed for oily and acne-prone skin, Cetaphil’s Gentle Exfoliating SA Cleanser and Lotion is a powerful duo. It harnesses three gentle acids—PHA (Gluconolactone) for moisture and hydration, AHA (Mandelic acid) for tone and cell turnover, and BHA (Salicylic acid) to remove oil and reduce redness—to gently exfoliate without irritation. This unique blend promotes cell renewal for softer, more radiant skin after just one use, clinically reducing blemishes by 28% and blackheads by 45% for acne prone skin. It also boosts all 15 essential ceramides to restore the skin’s barrier, with the lotion providing 48-hour hydration.
● Gentle Exfoliating SA Cleanser: This cleanser effectively removes impurities and gently exfoliates, leaving skin feeling softer and smoother after just one use. 90% of users agreed skin felt smoother and softer after a single use.
● Gentle Exfoliating SA Lotion: Clinically proven to deliver fast, visible improvements in skin texture and tone, this lotion provides an immediate 83% increase in hydration and sustains it for up to 48 hours, while gently exfoliating for a more even skin tone.
Understanding the unique needs of a newborn’s delicate skin, Cetaphil is also proud to introduce the NEW Cetaphil Baby Soothing Moisturising Cream, a clinically tested, fragrance-free and petroleum-jelly–free formula designed for a newborn’s delicate skin delivering three key benefits:
● Soothes: A triple blend of Glycerin, Sunflower Oil, and Sweet Almond Oil quickly calms irritation and dryness. It restores the skin barrier and boosts moisture.
● Hydrates: Provides up to 48 hours of lasting hydration, keeping skin soft and supple.
● Protects: Creates a protective barrier to defend against the 5 signs of skin sensitivity.
Clinically proven to improve the skin barrier from the first application for up to 8 hours, shielding against external irritants.
Immersive brand experience at the Cetaphil SkinLABS
Cetaphil SkinLABS is not just a product showcase; it is a learning journey designed to build deeper brand affinity among Gen Z and Millennial audiences to reinforce Cetaphil’s position is a lifetime skincare
partner. The event brings the campaign’s ethos to life through an immersive and educational experience,
reinforcing clinical trust through interactive, advocacy-first storytelling.
The event welcomed leading dermatologists, beauty and lifestyle KOLs, media, and other brand advocates, guiding them through a curated journey exploring Cetaphil’s science-backed approach. The
experience featured engaging activities, dermatologist-led education talks, and demonstrations of the
brand’s latest innovations. Highlights included:
● Insights from leading dermatologists, KOL, and pharmacist, who shared their personal experiences with Cetaphil while addressing the increasing prevalence of skin sensitivity and the need for gentle skin science.
● A walkthrough of the various zones—Hydration, Exfoliate, Radiance, and Gentle Zone—allowed guests to experience firsthand how Cetaphil products cater to sensitive skin at every stage of life.
For further details on the NEW Gentle Exfoliating SA Cleanser and Lotion, the NEW Cetaphil Baby Soothing Moisturising Cream or Cetaphil SkinLABS, please visit www.cetaphil.com.my or find them on
TikTok, Instagram and Facebook.
